Why Startups Should Not Ignore Testing and Quality Assurance?

In today’s high-tech world, the importance of quality is higher than ever. Now, ensuring the high quality of a product or service is the only way to remain competitive, win over customers, and keep your sales high. This fact explains the high demand for software testing outsourcing companies in the modern world. The main question is whether QA is equally important for businesses of different scales?

To begin with, QA is just as important (and, sometimes, even more) for startups as it is for any other business. Unfortunately, bugs and software always go hand in hand. Detecting errors in products is inevitable, which is why Quality assurance is so vital.

The Importance of QA for Startups

When it comes to QA, probably the biggest issue for startups is that they most often have very limited resources. At the early stage, many startups are struggling to stay afloat. Therefore, it may seem that putting in some extra money and effort to hire a professional QA Company. Following that logic, many newly-started companies end up trying to manage QA testing on their own or even ignore testing completely.

Why is that a wrong approach? The reality is that being a startup you simply can’t afford to ignore QA testing. Even if you can rely on the self-managed team at first, as soon as your product starts gaining momentum you will have to invest hardly in QA to stay competitive.

Here are some of the key reasons why startups should not underestimate the importance of QA:

1. Higher Quality

Here is a thing to keep in mind - quality is always better than quantity and, respectively, the better quality you deliver to users, the higher are your chances for success.

This is the first reason why QA outsourcing for startups makes sense. A well-implemented QA testing strategy is a sure way to ensure the high quality of your products, and if you don’t yet have a solid in-house quality assurance team, then outsourcing is a good solution.

1. It Increases Sales

Testing is a great way to ensure success and boost sales. Just like lean startup testing helps define whether a particular product will be in demand on the market, quality assurance testing can help you generate higher revenues.

If customers find a plethora of bugs on your e-commerce application or website, they will likely not buy from you. However, if you, on the contrary, invest hardly in QA, your products will look neat and solid, which can help your startup survive the competition and increase sales.

1. Better Brand Image

At the beginning of your path, gaining customer trust and building a solid brand image can be somewhat hard. However, if you don’t succeed in this, your startup may fail.

Therefore, another big reason to engage in software testing company and hire a professional team is to build your credibility.

According to statistics, as many as 80% of applications are only used once and then deleted. How to get out of the risk zone? - By growing credibility and customer trust! The more clients trust your product, the higher the chances are they will use your apps. That’s where QA plays a vital role. If you release buggy apps, your brand image will not be too good and users won’t trust you.

1. It Protects Your Revenue

How can outsourced QA testing protect a startup from losing its profit? - The answer is simple. Even if you are not trading your software, the cost of bugs is still pretty high. Fixing errors on late stages (after the app was already launched) can cost you 4-5 times more than if you would address the same issue during the design stage. This is just one more reason to hire a startup outsourcing company or create your own QA team as soon as possible!

1. Scaling

The main goal of every startup is to expand and scale. One way to attain this goal is by opting for offshore QA testing. What does QA have to do with scaling, you may wonder? There are two main factors that prove they are closely connected:

• Growth usually implies larger pressure on your products. Having a larger number of users requires you to make sure that the product can handle the larger load. Thus, larger pressure sharpens the need for thorough performance testing.

• Working with offshore QA teams expands your horizons. To ensure the success of the product it is vital to know that it will work just as well on different devices, locations, and servers. That’s where localization testing steps in. Turning to crowdsourced offshore software testing services you can launch your product in different markets, being confident that it was tested properly on local devices.

The Bottom Line

Now, you know about the major reasons that prove you should keep software testing at the top of your priority list. Thus, first employee startup needs is a professional QA engineer - the one who can ensure a flawless quality of products and their success in today’s highly competitive market.

QA Engineer with strong team working background, 5+ years of work experience for international projects in distributed teams.