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7 Tips To Ensure Your Company’s Logo Design Appeal To Masses

Author: Abhish Mathew
by Abhish Mathew
Posted: Mar 22, 2020

Designing a logo might sound like an easy task, but it is not. There are hundreds of things to be considered while designing one. There are million logos out there that just do not click with the public, and you do not want to land into the same bracket.

The question here is how can you be different from the rest yet appealing at the same time. Here are a few handy tips for the same:

TIP 1: MAKE USE OF DOUBLE ENTENDRE

It is a clever technique of wrapping two pictures into one. For example, Tesla. The ‘T’ represents the first letter of the brand and bonnet indicates that it is an automobile company. It is a technique admired by companies for a clear representation of a clever concept.

TIP 2: CHOOSE YOUR COLOUR WISELY

It is crucial to pay attention to the palette. Each color represents different moods, idea, and intentions. Always pick those hues that go well with the brand and also catch customer's attention. Colors and the hues are very important to the business. For instance, usually, food ordering apps use the colour red in their logo, because the colour is known to ignite hunger. Colours and the hues are very crucial to the business.

TIP 3: DO NOT OVERUSE THE SAME IDEA

A designer should be able to keep up with the latest trend. It is rightly expected from artist to not use the same idea repeatedly. Any logo design services in Delhi NCR or worldwide will suggest you steer clear of the latest trend and to focus on what is best suited for your brand.

TIP 4: MAKE SURE YOUR LOGO IS RECOGNISABLE

A brand must come up with a logo idea that will stand out. A generic logo is a safe bet but it will be compromising on the idea that your brand will stand out. Your logo designing team needs to have an entire brief of the company with a few of your suggestions.

TIP 5: CUSTOMIZE YOUR LOGO

Always! Always add your authentic touch to your logo design. Customization ensures that your logo will stand out. Customization ensures that your logo will stand out. Coca-Cola has a unique marketing strategy and also has a unique logo that has been plagiarized many times. However, Coca-Cola is not affected by this act since the logo has reached millions of people for just being original, unique and customized.

TIP 6: STICK TO BASICS SOMETIMES

Logos can be simple yet so powerful to instantly capture the attention of the viewer. For instance, the Apple logo is so simple yet so powerful. A bitten apple, that is all. It required no other element.

TIP 7: MAKE USE OF NEGATIVE SPACE

It is a smart move to use the negative space in the logo, just like Amazon did with its logo. Amazon has an arrow from A of Amazon to Z. It signifies that the Ecommerce site carries everything.

Every logo has a story to tell. Besides a simple-looking sketch is a complete brand image.

To design is to communicate clearly. At Crux Creative Solutions, a leading logo design agency in Delhi NCR, we create an impactful, strong and unique logo designs.

About the Author

Abhish has more than 5 years of practical experience in Digital Marketing. He enjoys learning online and feels it a duty to share his knowledge with people seeking it over the web. Further info please visit: http://www.cruxcreativesolutions.com

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Author: Abhish Mathew

Abhish Mathew

Member since: Apr 21, 2015
Published articles: 25

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