Digital marketing Companies in Chennai

Google Maps is the new Social Hangout

Social media has definitely changed the way we communicate throughout the world and Google’s forays into the social media frontier have a long list of abysmal failures. Ever remember the names of Friendfeed, Meerkat and Friendster well if you don’t recall these then you do not blame here most the Google products has been abysmal failures and the company has an exclusive graveyard of failed services but that doesn’t stop it from trying something new.

Google maps has been guiding hand of daily commuters, helping it’s users reach their location is the most efficient way and they have become the leading provider of location data and they are seemingly very accurate. When apple maps decided to drop Google maps data in favour of in-house product, it was met with sharp criticism not for the change of vendor but the inaccuracies and missing places were too big to become a daily headache. With this market position Google is trying to change the game of its product.

With the introduction of Local guides and many features that allows the businesses to express themselves, Google is looking to blend these new features to create a new way for discovering business and Top guides on the platform, this move brings it closer to Facebook as place for tracking your favourite business and guides for your niche.

Up until now Google maps has been all about users interacting with businesses and has never been about users interacting with other users, but these new features are changing that.

Customer user name

Google has been rolling our option for businesses and users to create customer user name which will enable easier discoverability of business and Top local guides to get the latest cool nearby events and shop offers.

Your feed

The news feed is the most dominant feature on facebook and ultimately the one which most of its users spend time on. Google has decided to take a leaf out of facebook is creating this new feature in its product. Google maps will now display your favourite restaurant updates and any new upcoming offers near you to be updated on what’s happening your nearby.

Maps messages

Every Google’s entry into the messaging market has been met with failure. Remember the Google Allo it has joined the graveyard of many failed google products including Google hangouts, talk and many more. With the latest update the maps is set to enable messaging feature directly from businesses to the consumer enabling easier query and order interaction for potential customer.

Find your match

Google is data monster and with the amount of data it stores on you it can easily recommend restaurant based on your matches creating a highly personalized experience of your favourite cuisines near you.

With our team at PIQUED Digital Media – A Digital Marketing Company in Chennai have recently tried to understand the potential benefits of Google Maps. We stumbled lots of great ways that we can value to businesses & end customers using Google maps. More on it in our next blog. Check out our PIQUED Blog section for more such valuable inputs.

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