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Attract a New Generation of Auto Buyer with SMS Texting

Author: Sam McMaster
by Sam McMaster
Posted: Mar 27, 2020
online shopping

The future of retail shopping is moving to digital services. The success of online shopping has proven that customers are no longer viewing these new technologies as a convenience, but rather as a norm that younger shoppers are increasingly coming to expect.

For auto dealerships, there is a new batch of digital applications designed to allow auto salespeople to connect with customers who prefer innovative technologies. One of the most useful and popular of these is a text messing service.

The Changing World of Retail Shopping

With the enormous increase in online sales that have occurred in recent years, it is clear that the retail world is undergoing a dramatic change. Nowhere is this more noticeable than at the traditional mall, where America’s mecca of physical retail stores is becoming increasingly empty.

The massive growth of online retailers like Amazon suggests that the cause of lower in-store sales is due to the ease and availability of online shopping. Software developers that specialize in sales and marketing solutions for dealerships have recently developed apps like live chat to help the auto sales industry take better advantage of such opportunities.

The Growing Dependence of Online Sales

While it isn’t the case that people have completely abandoned all physical stores just yet, one thing that’s for certain is that no business that sells a product can continue to ignore the potential of a digital revenue stream. The bottom line is that adding digital services to your dealership offerings can exponentially increase your sales opportunities.

In The Case for Dealerships

It may be the case that retail businesses that sell smaller goods, which are easily purchased and easily shipped, have come to rely on online sales platforms, but auto dealerships work a bit differently. It doesn’t take a seasoned dealership manager to know that it takes a more complex transaction in order to purchase a new vehicle.

What Dealerships Can Do with Text Messaging

For auto dealers, the ability to use texting services to connect to customers is about more than merely impressing new clients. When you install dealer SMS software as a branch of your digital offerings, it will connect to your online services as well to create a larger digital marketing platform geared towards increased leads and driving more sales.

Keeping the Deal Going

With texting capabilities, you never have to worry about losing out on a deal that has been developing due to a lack of action. Once the customer leaves your dealership, you can continue the conversation by keeping them informed about new offers personalized to their needs. Your sales team can even share photos and videos via text to help promote inventory.

If you’re currently managing a dealership, you can’t afford to miss out on the business that you could be generating via digital services. Contact a dealership software specialist to learn more about adding SMS text capabilities to your company and integrating a complete online marketing and sales solution.

About the Author

An observer of the human condition. Endlessly curious about how and why the world works.

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Author: Sam McMaster
Professional Member

Sam McMaster

Member since: Sep 26, 2019
Published articles: 34

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