Why your company should have a chatbot and 5 tips to create it?

If you are a fan of the digital world or you operate in this medium, you have probably heard of the customer support chatbot or Live Chats. Have you ever wondered why these virtual assistants, designed with a certain level of Artificial Intelligence, should care about your brand, company or enterprise?

According to various statistics that support the use of Live Chats in brands, more than 2.5 billion people have used at least this messaging application. In this context, it is almost impossible for you to overlook implementing a Conversational AI Chatbot for your business.

SOME OF ITS MAIN CHARACTERISTICS ARE:

• It will be available 24 hours a day to answer the questions of your clients and potentials.
• They provide personalized assistance.
• They perform basic tasks such as Support and Commercial Attention.
• They know the customer's opinion about a product or collaborate with the processing of information, for example, banking.

Behind everything you see in a Live Chat are layers of innovation and detailed programming. This is what makes bots artificially smart, and why many brands and businesses give up on building one as they feel they can be complex to program. However,

In this article, we will give you the reasons why it is perfectly viable for you to have a Bot in your business and how you should think about it so that it adds value to your company. The plus that IT support chatbot provide to the future growth and success of brands and businesses is undeniable.

Know the 5 aspects that you must take into account when designing a Live Chat for your company, and go ahead and put them into practice!

1. YOUR BOT MUST BE ACCESSIBLE

You can build the best and most innovative Chatbot that can exist, but if it is not accessible to the user, all your efforts will be in vain since it will not meet your expectations.

For example, your clients should not have to go after your Chatbot but on the contrary, it should be present in the applications they use every day. If your brand or business provides solutions for professionals who work as a team, designing a Bot for Slack is the best alternative since this platform is widely used by work teams.

2. DECIDE WHAT TYPE OF INFORMATION YOUR BOT WILL PROVIDE

It is important to set goals that your Live Chat must meet when programming it. These rules or guides are usually based on information that you want your Bot to learn and collect about your clients. The very nature of Chatbots means that they get more and better information with the passage of time and interactions; This is an important aspect to keep in mind when developing one.

The knowledge you have of your clients from your Bots will help you segment your Marketing campaigns, recommend products and services to them and increase sales. These are some of the benefits that the knowledge that your Bots will acquire will bring you.

This is the information that any customer support chatbot should keep to optimize its interactions with your audience:

• The postal code of the location of your clients, to offer them recommendations and services according to their location.
• The shopping preferences and reviews of previous acquisitions made through bots to find new ways to interact with customers in a more meaningful way.
• Preferences in matters related to the products and services you offer so that in the future your Bots can assist your clients and prospects with appropriate promotions and offers.

3. YOUR BOT MUST BE ARTIFICIALLY INTELLIGENT

For many, it may be a fairly obvious tip considering the nature of the Bots, but many brands and businesses do not take this point into account when developing their customer support Live Chat. And it is that a slight oversight in the efficient use of your Bot could cost a lot to your business!

Are there small tasks for which you pay someone else to do them? If you have a mobile application, for example, you could have a Bot available to answer user questions about your application. This will help to improve the downloads of your application and with it the earnings.

Think about all the Customer Service and Support tasks that you could optimize and immediately, program your Chatbot to solve them. Keep in mind that according to various specialists, Bots can reduce customer service costs by up to 30%.

These tasks must be fully clarified when you program your Live Chat so that it can be completed most simply and efficiently possible.

4. REPLACE YOUR APPS AND THEIR UPDATES WITH A BOT

Artificial Intelligence is reformulating how people interact with brands and businesses. In the same way, they bring significant changes in the way of approaching Marketing actions. Today it is clear that Conversational AI Chatbots could replace applications, while the use of smartphones will continue to increase and users will want to have unified interfaces. In this sense, having a Chatbot can be a solution.

5. MAKE SURE YOUR BOT CARRIES ON A NATURAL CONVERSATIONChatbots are supposed to be conversational, so you need to make sure yours knows how to interact naturally. This will make your customers more comfortable with it and can collect more valuable information during the conversation.

Even if you are not a programmer, when developing your Live Chat you must keep in mind the main goals of your Bot, since you could use it both to drive sales and to answer questions and comments. In any case, it must be programmed to carry out these and other actions naturally and fluidly.

I have been writing for the last 2 years. My passion for helping people in all aspects of Artificial intelligence flows through my articles, I love to read and try new.