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A Brief Note Of Business Promotional Products

Author: Master Business
by Master Business
Posted: Aug 13, 2014


The first ever business transaction is believed to have taken place some thousands of years ago. In those days there was no concept of money, so, business was done in exchange of either goods or services. This System is known as "Barter System". Man has come a long way since then. New products have been developed which laid to the foundation of new industries. After Industrial Revolution, a huge change was noticed in the global business fraternity. Previously their sole aim was to earn profit for that particular financial year, but now, they concentrated on business promotion, which they believed would have an impact in the long run, and that’s exactly what has happened.

Today, the business houses are aiming to reach as many people as they can. And the advent of internet has made things far more convenient for them. But, internet serves as a medium for business promotion, not everyone remains online 24x7! So, a new strategy was introduced to be under constant notice if their customers and to create potential customers too. They launched the concept of promotional items.

What are they?

Business Promotional Products are nothing but items which are given as gifts to the clients. These business promotional items are tangible in nature and are mainly used as display items. Clocks, t-shirts for example. These products have the name of the company printed on them and so, whoever sees it, will automatically get to know about the company. This is considered to be a great advertising tool, which helps you to reach a huge section of the population.

Types of promotional products

Typically, there are 6 types of promotional products for business, they are: -

a) Advertising: An advertising message is placed on a useful item and given as a gift

b) Decorated clothing: T-shirts or caps containing the logo and tag line of the company is given

c) Incentives: Incentives too are type of promotional products. For example you attain the sales target for the month; you will get the best product of the company as a gift.

d) Awards: Promotional items could also be given as rewards for good performance

e) Corporate Gifts: These are relatively expensive gift items which are distributed among the clients on special occasions. Corporate promotional products are a common tool of client appeasement.

Branded promotional products is said to have a great influence. Brand names have always attracted people.

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Author: Master Business

Master Business

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United Kingdom

Member since: May 02, 2013
Published articles: 260

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