How Can an Esports Agency Help Your Brand Break into Esports?
Posted: Mar 30, 2020
Breaking into any new marketplace for your brand can be a difficult endeavor; you need to go through months of research just to begin to understand what you are getting into. This can be difficult for brands with smaller marketing teams, or with marketing teams that are already stretched thin with other marketing campaigns. That’s where an esports agency can come in handy.
According to the Newzoo Global Esports Market Report 2020, global esports revenues are expected to grow to $1.1 billion in 2020. To help your brand make a successful first foray into the rapidly growing esports marketplace, you should consider enlisting the help of an esports advertising agency that has experience in esports marketing. With their help, you can avoid an embarrassing or damaging marketing campaign that ends up wasting valuable resources.
Gaining the Advantage of an Experienced Esports Advertising Team
One of the biggest benefits of hiring an esports agency for managing your advertising in the esports marketplace is the fact that they already have experience; they understand what works, what doesn’t, and how the consumers react to advertising. When it comes to advertising in esports, some companies make the mistake of blanketing their advertising all over the esports marketplace without realizing how fragmented the esports consumers are. Many consumers of esports focus only on following one or two esports games at a time, and the consumers can vary vastly between game genres, or even games within the same genre. An experienced esports agency will be able to analyze your brand and be able to direct you to the right esports segment to start your advertising campaign.
When it comes to esports marketing, the most common method is through sponsorships, whether it is a specific player, a team, or an entire event. Esports agencies can help you decide which is going to be the most effective place to start and expand to in the future. Most esports players also stream on platforms such as Twitch, YouTube, or Mixer during and outside of the competitions, which gives you a large audience to be able to advertise directly to. However, make the wrong move and the esports fandom can be a very harsh and vocal critic. If you want to take a broader approach to your marketing, an esports agency may recommend an event to sponsor. A bulk of esports competitions funding comes from sponsorships, so they are always open to new brands to make an appearance.
With so many options available for sponsorships, you’ll be able to save a lot of trouble by hiring the services of an esports agency with experience to be able to guide you to a fruitful and positive marketing campaign.
Thinking Outside the Box
The most successful advertising campaigns in the esports marketplace are the creative ones that grab the attention of consumers, engage with them, and make them excited. With many esports viewers being of a younger audience when compared to other digital advertising or traditional advertising consumer groups, you need a marketing campaign that is trendy. Esports agencies are experienced with the creation of successful and highly creative advertising campaigns, and have teams that are always ready for a new challenge to come up with the next big thing that may be too far outside the wheelhouse of standard in-house marketing teams.
Cost Effective Solution to Esports Advertising
Starting a new marketing campaign can sometimes be costly, but the return on investment is often worth it. However, if you don’t have experience in a new marketplace you are expanding to, the return can be much smaller. With the experience of an esports agency backing your first or next esports marketing campaign, you can give your brand the best chance possible at a beneficial and fruitful experience.Drumroll is a branding agency in Austin, TX providing services like advertising, digital marketing, esports, lifecycle marketing, voice marketing and much more to all types of industries. To know more, visit www.drumroll.com/about.
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