Popular UI/UX Design Trends to Watch Out in 2020

Every year, we encounter new trends in every industry while outdating the earlier ones. This is all about uplifting the user experience and staying up to date with the industry standards while staying ahead of the competitors.

Remember the time when we had to struggle to zoom in the images on a website while the content wasn’t clearly displayed on a web page? Well, at that time, none of the web design company was aware of the mobile-friendly websites and only struggled with a PC view of their website.

And with time, we experienced an update in the UI and UX design services where the website designers implemented responsive web design where only one website version worked perfectly overall kind of mobile devices- from smartphones, laptops, PC, tablets, and so on.

Popular UI/UX Design Trends

So, the best UI UX design companies have always coped up with the industry updates while implementing the latest web design trends so as to stay ahead of the rivals and deliver a great user experience to their target audience. So, if you are planning to stay ahead of the race this year, it’s high time that you lookup for the most popular UI/UX design trends that are expected to stay in 2020 and beyond.

Below I am listing the major UI/UX design trends that every website design company must be aware of. If you are a designer, this post is really going to help you as it lists the major design trends which you have been exploring.

Let’s get started!

VUI and GUI

Nowadays, VUI is gaining the spotlight in the market- Voice User Interface (VUI) enables people in interacting with the website interface over voice commands. It simplifies the lifecycle of website browsing and uplifts the UX thoroughly. But, it doesn’t indicate that VUI will be a great thing without the involvement of Graphic User Interface (GUI) into it. Just because of technical limits, VUI designs are dependent on the basic GUI designs. So, the parallel move of VUI and GUI will result in outstanding UX outputs.

AI and AR

The AI-enabled chatbot revolution has really helped every UI UX design company to deliver a rich website journey to its users. Usually, building realistic and emotionally intelligent websites has been challenging for web designers and they are continually looking for way-outs to overcome this. With the integration of AI (Artificial Intelligence) technology can assist in overcoming this and enhance the UX successfully. Apart from this, integrating Augmented Reality (AR) is nowadays applied in the website design industry. However, it has a few limitations for now as well but the combination of AI and AR is going be a buzzword in the web design industry for 2020 and beyond as well.

Minimalism

Minimalism has resisted in the web design industry for a while now and is expected to continue in the upcoming time as well. We will experience minimalism in various areas such as hidden navigation, shorter words and text designs, white space, and custom or hero images.

Hidden navigation acts as a great way for designers in saving the white space and minimizing the interface distractions. You can expect a more intuitive and clear website layout while improving the UX. Lengthy paragraphs and never-ending text on websites will become obsolete and users will prefer shorter words and text designs in the coming time and save the visitors time in return.

Retro Design Style

Retro Design Style is going to gain momentum this year as it will enable designers to build an old-style appeal for the website users. You can make use of old-style elements, images, and color schemes for developing a retro website, like adding old-style icons, background textures, yellowed images and a lot more.

Storytelling Websites

Storytelling websites will experience a wide adoption by web designers this year. Characters and narratives, clear storytelling plots, and other design trends are going to be a hot topic in recent times. So, designers must plan some storytelling techniques in advance before heading to a website design lifecycle.

The website design industry is a the segment that is ever-evolving and will experience continuous improvements every day. Apart from the above website design trends, you can expect numerous other website trends such as dark mode, 3D elements, parallax design, stylish illustrations, bold colors, and so on.

After all, website design is the first thing a person notices, so the design decides whether the person will continue on your website or not. Try including all the above trends in your website trends so as to deliver a great user experience to your customers and further attract potential customers.

Jasica James works as an Inbound Marketer with Seasia Infotech. She has a knack for Anticipating Marketing Trends and best practices in the realm of digital marketing and customer acquisition.