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Data Science: impact on the progress of different organizations.

Author: Tejaswini Teju
by Tejaswini Teju
Posted: Apr 06, 2020

Is data science applicable in today’s world? This is a question that people could face when they choose data science as their career. With data being generated in huge amounts in every business, it’s becoming essential to understand data and use it to improve the performance of a business. Hence, this is where data science comes into play and allows people to understand and extract the patterns, meanings and insights from data. Currently, data science is playing a pivotal role in large organizations who wish to thrive using technology. Therefore, here are the applications of data science and its impacts on the progress of different organizations.

  1. E-Commerce

E-Commerce has become the most popular and thriving industry of this generation. Top companies like Amazon, Flipkart, eBay, etc. are using data science to understand their customers and the latest product trends. The popular ways that data science is being used in e-commerce platforms are as follows:

  • With machine learning, e-commerce platforms understand the latest trend in products among their different customers. With this, the product recommendations for the customers are tuned based on these trends.

  • Data science allows us to understand the analytics and behaviors and thus enables us to predict future trends.

  • With data science, e-commerce platforms understand their customer base and then change the pricing of the products based on the customer’s usage patterns.

Data science is also being extensively used in collaborative filtering where e-commerce platforms understand the usage patterns of customers and filter their recommendations based on their historic purchases and the purchases made by the customers of a similar kind. This enables product-based and collaborative recommendation systems which allows e-commerce platforms to provide better services to their customers.

E-commerce platforms also make use of sentiment analysis which is part of machine learning to understand the feedback given by the customers on different products or fraud merchants. Surveys conducted by these platforms allow them to understand the opinions of different customers using natural language processing.

  1. Transportation

This is another field where data science has made its mark. In the transportation sector, data science is being used to create a safe environment for the driver and it’s also used to check the performance of a vehicle. With data science, it’s possible to track the usage of a vehicle. Also, it allows companies to keep track of the performance of vehicles. Moreover, with the rise of self-driving cars, data science has increased its influence in the field of transportation. Through general analysis, data science has allowed us to know the fuel consumption, driving patterns, and vehicle resources which can lead to the betterment of the transportation sector through its continuous improvement.

Also, companies like Uber and OLA use data science to optimize the price and customer experiences based on their past experiences. By using predictive tools, these companies can predict the parameters such as weather and traffic and change the price and the customer experience.

The self-driving cars are a hot topic today, which extensively use data science for various purposes. Using data science, machine learning modules are implemented into these self-driving cars which allows them to know their current location, environment, etc., and thus make the required decisions.

Finally, we can conclude that data science has its mark in almost every field that exists. It has successfully shaped the future of every organization with its huge advantages and it will continue to have an impact on every field.

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Author: Tejaswini Teju

Tejaswini Teju

Member since: Jan 17, 2020
Published articles: 2

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