Improve the positioning of your web pages with Canonical Tags

Canonical Tag is a mark inserted in the source code of web pages, indicating that it is original content. Search engines read this tag, which acts as a warning that this is the page the user should be redirected to when performing a search.

Classifying a web page well is a constant challenge that many SEO professionals dedicate themselves daily.

Although there is an understanding of what makes search engines find pages easier, you also need to know what can get in the way.

The canonical tag is an important mechanism that helps to correctly index these pages. Google’s algorithm seeks the greatest possible clarity when it detects web pages.

If they somehow discover that there is similarity between the addresses, you can interpret them as duplicate content, which makes ranking difficult. Canonical etiquette is a simple intervention that can help you avoid this problem.

To better understand the topic, in this content we will delve into what the canonical tag is about in topics such as:

• What is canonical tag?
• Why use the canonical tag?
• How does the canonical tag work?
• When and how to use the canonical tag?
• What is the importance of 301 redirect?
• How does canonical etiquette work for social media?
• What are the best practices for using this functionality?
• What are the most common canonical tag errors?
• What are the most frequently asked questions on the subject?

Keep reading and learn more!

The canonical tag is a mark inserted in the code of the web pages to define that it is original content.

This tag serves directly to be read by search engine algorithms such as Google and Yahoo and serves as a warning that this is the page that users should be redirected to when searching these sites.

It is common to find the same pages, but with different URLs, all within the same site. These address variations often occur naturally in website construction, but they can be harmful when ranking the page.

The canonical tag shows the algorithm whose priority is the original page that will be shown in the search results.

Why use the canonical tag?

One of the big problems a web page can have when it comes to ranking is being in a potential duplicate content situation. In practice, these are just address variations, but they are found in different URLs. In general, it is something like:

• "Site-address";
• "Site-address / index.html";
• "Site-address / home.aspx".

If you’re looking at the URLs on the page, you’ve certainly noticed these variations, but you’ve also seen that they lead to the same place. However, this can be a problem for search engine algorithms.

In the end, for them, the same content in different directions represents duplication of pages, which leads to penalization and, consequently, the loss of positions on the results pages.

Read More: DIGITAL ADVERTISING: WHAT IT IS AND HOW TO CARRY IT OUT

To solve that, it’s simple: just use the canonical tag on the original page. Therefore, it will be shown in the results as the main one without flowing to the other direction.

The use of the tag is essential to preserve the ranking of the pages that are important for a Content Marketing strategy or Digital Marketing in general

Google’s actions on positioning

Recently, Google has been working to prevent sites from using unhealthy practices for high ranking with different pages that have the same content.

For that, the algorithms went through updates that allowed them to detect when this duplication exists. In this scenario, of course, there are many companies that do not intentionally use this possibility, but will invariably be penalized for their classification.

Thus, it is essential that SEO professionals carry out verification work constantly. This avoids inadvertent duplication and makes the canonical tag be used in a better way.

Continue to reading: https://digitechwebservises.com/canonical-tags/

If you are somewhat used to with the term known as ‘torrent,’ then you probably can guess about what Torrentz3 actually is. https://techaddanews.com/torrentz3/