First Step towards building your Web-Store

You know you have entered the world of Digitalization when you cannot live without your phone. According to a study, the average time a man spends on his phone is 12-14 hours considering the in-between work hours. And now when you have entered Digitalization, why not get your business also into it?

The foremost step to get your business Digitized is to create a website. And get started off with it, we need to make sure to choose a right Web-Development Company. But our advice is to give your website to a Bespoke Digital Marketing Agency which also has Web-development services offered will help you set your online web-store in exactly the way you expect it to, the best design combined with the latest marketing techniques incorporated in it.

We all know that the world of web development is very much misunderstood and we have heard people calling it a "dark art". When you need to turn your ideas and designs into a high quality website or web application be it an Ecommerce website development or a CMS Website Development Company, how would you choose a trustable web developer to get this done? The sole purpose of this post here is to provide some important points on what makes a good web development company, and will help you with the kind of questions you should be asking development companies before hiring them.

Now, let’s get started with the post.

Below are the areas what you should be looking for in a web development company before hiring them:

• Expert in both front-end and back-end development
• Specialization in multiple back-end technologies
• Follows best practices
• Understands the marketing strategies as per the project
• Research and Development
• Does testing rigorously(including automated tests)

Expert in both front-end and back-end development

We don't subscribe to idea of developers that do only one of the developments. We know there is a separation between web developers and web designers and there is a completely different thought process going on between the two, but the selection on 2 different companies for front-end and back-end is wrong. A good web developer understands the full development cycle and should get involved in the project from start to finish.

Specialization in multiple back-end technologies

A number of back-end technologies are appropriate for web development including Ruby on Rails, ASP.Net and PHP (and many others). All of the languages have their own strengths and weaknesses and not one is perfect. A Good Web Development Company should be flexible in using any technologies to make sure they use the most appropriate one as per clients' needs.

Follows best practices

The key to being a good web developer is the best practices that you follow. We know there are multiple technologies introduced in the industry and as they come and go in the very fast moving industry, the best practices you choose are here to stay, or at least evolve. As a developer if you have good disciplines then you can move with the times and technologies fairly easily. Some of the best practices that we can list down are:

• Working with a semantic HTML
• Following web standards for all front end coding
• Automated test cases written for both front-end and back-end code
• Usage of a MVC framework

Especially for the Ecommerce Website Development companies, following the best practices is very much required because the security of payment needs to be taken care of.

Understands the marketing strategies as per the project

The best way to beat your competitor web developers is to understand the marketing strategies of the project and develop the website according to the strategies from the start rather than making changes by breaking the website as per the marketing norms after it has been completely developed. They should also be advisable to the clients and think about helping them produce the right solution, if they aren't thinking about the "larger picture".

One important question by a developer – "Why?" to the client can make them understand the client's complete requirements, and advise them accordingly, as not all the clients doesn't understand the in’s and out’s of web development, a web developer does. Make the development cycle a two-way conversation for better understanding.

Research and Development

As we all know the web industry is a very fast moving industry and technologies come and go in the blink of an eye. A good web development company gives its developers some allocated time each week to look at new trends and technologies emerging. Undoubtedly some of the trends and technologies maybe a dead end, but you won't know unless you look into them.

If you want to understand if a web development company is pretty much updated, simply ask them what their developers have been looking into recently. You don't have to understand everything they say just note them down and look them up on the internet to understand if the company you are looking at follows the new trends or not.

R&D is probably the most important time each week in a company for a developer. If developers don't evolve on their minds, the solutions they provide with will become stagnant and out-dated very quickly.

Does testing rigorously (including automated tests)

A web development company before handing over the website to the end-user should make sure to do all possible testing’s. It should be writing automated tests for all their code, both front-end and back-end. As simple as these tests help developers to concentrate on the code they are writing at that given time, they also help developers to write code more concise. More concise code leads to the code base easily understandable and cheaper to maintain. The major benefit of a test code to a client is that when any changes are made to the code in the project there can be a lot more confidence on the fact that the change, or new code, does not break anything else. Hence, making the automated tests an important aspect of testing and web development.

Pragnya working as a Digital Marketing Analyst in Purple syntax. It is Digital Marketing Agency in india. Offering Branding, Web Development, Digital & Mobile solutions.