What is Some Questions You Should Ask Prior to Hiring a PPC Company?

Nowadays, the concept of marketing has completely changed and the traditional concept of marketing has been completely sidelined and its place has been taken over by digital marketing. It is seen that digital marketing is proving more successful in terms of reaching out to customers and consumers than traditional marketing. This has made digital marketing techniques the most sought after marketing methods when it comes to reaching out to a wide section of people.

There are various techniques associated with digital marketing and one such popular method is PPC or commonly known as pay-per-click. PPC is also popularly called Google Adwords and it can be a powerful component in driving new business for your business. PPC can drive instant traffic to your website that can result in new leads, customers and e-commerce sales. Here in this article, we will discuss some questions you should ask prior to hiring a PPC company.

Will they provide search term results?

This is one of the most important things that you must ask the company providing you the PPC service. If you are not analyzing the search term results, you cannot truly gauge the quality of traffic that is being driven to your website through PPC. As per Google, "A search term is the exact word or set of words a customer enters when searching on a search network site.

However, a keyword is a word or set of words that Adwords advertisers create for a given ad group to target your ads to customers". In addition to this, most people always go for the keyword report and ignore the search term report. This is a major mistake as you need to analyze the search term report so that you know what are the precise things that people are looking for and then carry out changes in the keywords as per the search term report.

How much time will the company take to understand your business?

As a business owner, it must be your top priority to ask this pertinent question to the company who is going to provide you the PPC service. It is very important for the PPC service provider company to understand your business. They must be willing to spend the time learning your business and asking you the right questions.

The company doesn’t need to necessarily go into the details of your product line or services. Nor does it need to poses a deep understanding of your products and services. Nevertheless, they need to have an idea about certain things related to your company like the area from where you are operating, your top-performing products and your most profitable services.

What is your online advertising specialty?

Many service providers claim that they are PPC experts but that doesn’t mean that they are proficient in Google shopping. You need to ask about the specialty of the PPC Company you will be hiring. If the company tells you that they are experts in all areas, then ask them what percentage of their client ad spends is allocated toward Google shopping versus standard PPC. Also, inquire about the industries that they are well versed in.

Google shopping is completely different from PPC. You should always seek assistance from a company that has a high skill level in this specific area and knows the ins and outs of product catalogs.

Will you have ownership of your Adwords account?

This is one of the most important questions that you need to ask. You need to ensure that you have complete ownership and control of your Google Adwords account. There are many companies that will create your account within their own Adwords account and will not give you access when you try and want to take control of your own campaign or take your business elsewhere. Moreover, they can withhold vital information from you when you don’t have access to your account, like the search terms report. You can also set up your own Google Adwords account using your own Gmail account and provide the company with access without giving up your ownership.

Finally

Most business owners are not certified in Adwords and nor do they have the time to manage their campaign. An experienced PPC company with a proven track record could be the best option to save time while making your campaign do wonders for your business.

Outreach is one of the most sought after Search Engine Optimization agency located in Westlake Village, California. We at Outreach are committed to helping local businesses gain new customers online by implementing ethical digital marketing strategie