Virtual Reality in Gaming and Entertainment Market

Virtual reality technology is designed to play with our senses and to bring us to any world we could imagine. VR technology is revealing new visionary about how the brain works. However, recent studies in the virtual environment state that the brains do not create the same detailed map as in the real physical space. Visual processing is the subset of multisensory integration simultaneously taking place in the brain. Billions of dollars are being invested in virtual reality gaming and entertainment. Also, researchers and academics have been using VR for their own purposes. Inspiration, engagement and impact are some of the reasons why brands are adopting VR in marketing strategies.

In the current scenario, the interaction between the brain and virtual reality has enabled VR in gaming and entertainment and others. Researchers are exploring the VR to offer an improved social attitude by helping society to see a virtual world from a different point of view.

Optical advances running parallel to the rapid developments in smart electronic devices and other digital instruments has enabled human to move around the virtual space. The Virtual reality headset is now rising into popularity. It provides an immersive gaming experience.

Increasing Technological Advancements in Optical Devices Will Favor Growth

The increasing technological advancements in optical devices such as optical trackers including beacon trackers, pattern recognition, laser ranging, and others is expected to stimulate the growth of the market. The advancement in mechanical trackers, 3D input devices have significantly expanded the market size. Furthermore, the virtual reality in gaming and entertainment market trends include increasing partnerships between key companies. The launch of the new virtual reality head-mounted display is predicted to accelerate the growth of the market. Furthermore, the announcement of NextVR’s content on the STEAM platform is predicted to propel the growth of the market. For instance, NextVR has announced to bring its portfolio of sports and entertainment content to STEAM, a platform for digital entertainment. With the NextVR app available on the STEAM platform users can enjoy on-demand and live immersive virtual reality experience.

Launch Of Oculus Rift S By Oculus VR Will Aid Expansion

Oculus VR announced Oculus Rift S, a virtual reality head-mounted display. The Rift S requires a PC like the original Rift. All games available on the original Rift work seamlessly on the Rift S. Regardless of the similarities, the Rift S is an entirely new headset with different hardware, inside out tracking, and different controllers.

The launch of the new virtual reality head-mounted display is predicted to accelerate the growth of the market. Furthermore, the announcement of NextVR’s content on the STEAM platform is predicted to propel the growth of the market. For instance, NextVR has announced to bring its portfolio of sports and entertainment content to STEAM, a platform for digital entertainment. With the NextVR app available on the STEAM platform users can enjoy on-demand and live immersive virtual reality experience.

The report provides qualitative and quantitative insights into Virtual Reality in the gaming and entertainment market and detailed analysis of market size & growth rate for all possible segments in the market. Along with this, the report provides an elaborative analysis of the market dynamics and competitive landscape. Various key insights provided in the report are the recent industry developments such as mergers & acquisitions, macro and microeconomic factors, SWOT analysis, and key virtual reality in gaming and entertainment market industry trends, competitive landscape and company profiles.

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