Global Outdoor Apparel Market Rise in Number of Private-Label Brands to Boost Growth | Forecast 2020

The outdoor apparel market is expected to post a CAGR of over 5% during the period 2020-2024, according to the latest market research report by Technavio.

Request a free sample report

The sedentary lifestyle of people is exposing them to various health conditions, such as obesity, anxiety, type 2 diabetes, and osteoporosis. Hence, several people are increasingly adopting a healthy lifestyle. Also, awareness about healthy lifestyles has increased participation in outdoor activities, such as climbing and trekking. As a result, the demand for sports and fitness apparel and accessories is expanding, which is expected to drive the growth of the outdoor apparel market.

As per Technavio, the rise in several private-label brands will have a positive impact on the market and contribute to its growth significantly over the forecast period. This research report also analyzes other significant trends and market drivers that will affect market growth over 2020-2024.

Outdoor Apparel Market: Rise in Number of Private-Label Brands

The outdoor apparel market is witnessing a rise in a number of private-label brands, resulting in intense competition between the global and regional vendors. Private labels are popular in developed markets, such as the US, Germany, Japan, and the UK, which effectively limits the growth of major brands. However, the entry of private labels into the market enables consumers to purchase outdoor apparel at a lower price. Thus, the growing presence of these brands will positively influence the market, particularly in terms of garnering consumer interest during the forecast period.

Outdoor Apparel Market: Segmentation Analysis

The North American region led the market in 2019, followed by Europe, APAC, South America, and MEA, respectively. The growth of the outdoor apparel market share in North America can be attributed to factors such as the presence of a well-developed outdoor sports industry and the increase in the prevalence of obesity and diabetes.

Technavio’s sample reports are free of charge and contain multiple sections of the report, such as the market size and forecast, drivers, challenges, trends, and more.

Some of the key topics covered in the report include:

Market Landscape

• Market ecosystem
• Market characteristics
• Market segmentation analysis

Market Sizing

• Market definition
• Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

• Regional comparison
• Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

• Vendors covered
• Vendor classification
• Market positioning of vendors
• Competitive scenario

The global outdoor apparel market has the potential to grow by USD 3.9 billion during 2020-2024, and the market’s growth momentum will accelerate throughout the forecast period.

This report provides a detailed analysis of the market by geography (APAC, Europe, MEA, North America, and South America) and distribution channel (offline and online). Also, the report analyzes the market’s competitive landscape and offers information on several market vendors, including adidas AG, ASICS Corp., Columbia Sportswear Co., G-III Apparel Group Ltd., Hanesbrands Inc., Newell Brands Inc., Outdoor Research, Patagonia Inc., Under Armour Inc., and VF Corp.

Market Competitive Analysis

The market is currently fragmented, and the degree of fragmentation will increase during the forecast period. Market vendors are increasingly focusing on expanding their product lines by including apparel for all age groups and different types of outdoor activities. adidas AG, ASICS Corp., and Columbia Sportswear Co. are a few of the major market participants. Although the accelerating growth momentum will offer immense growth opportunities, the high cost of raw materials will challenge the growth of the market participants. To increase their outdoor apparel market share, companies should focus more on the growth prospects in the fast-growing segments, while maintaining their positions in the slow-growing segments.

To help clients improve their market position, this outdoor apparel market forecast report provides a detailed analysis of the market leaders and offers information on the competencies and capacities of these companies. The report also covers details on the market’s competitive landscape and offers information on the products offered by various companies. Moreover, this outdoor apparel market analysis report also provides information on the upcoming trends and challenges that will influence market growth. This will help companies create strategies to make the most of future growth opportunities.

This report provides information on the production, sustainability, and prospects of several leading outdoor apparel manufacturers, including:

• adidas AG
• ASICS Corp.
• Columbia Sportswear Co.
• G-III Apparel Group Ltd.
• Hanesbrands Inc.
• Newell Brands, Inc.
• Outdoor Research
• Patagonia Inc.
• Under Armour Inc.
• VF Corp.

This growing client base relies on Technavio’s comprehensive coverage, extensive research