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Important Trends You Need To Know About PPC Marketing

Author: Kamil Raza
by Kamil Raza
Posted: Apr 13, 2020
video marketing

As we know, PPC (Pay Per Click) marketing is an important part of digital marketing. In a competitive market, PPC advertising plays a crucial role in the business world. And we know 2020 has started, all the businesses want to make more profit this year. But we know that the market keeps changing, so we should not be afraid of new technologies that we can use for marketing purposes. And, PPC is one of them. It can make a significant impact on your business.

If you want to know about PPC advertising trends that are popular in 2020, it means you are on the right track. Let’s know the 5 PPC marketing trends that can improve your business growth:

Video’s Sharing Importance

Every business such as Startups, SMEs, or an established brand has a clear understanding of market reputation and brand awareness. Enhancing brand awareness and market reputation is a key aspect of every successful digital marketing campaign. Till now, a lot of online campaigns are being designed to achieve online user’s attention. And, businesses have liked the video-sharing concept because it generates audience engagement that can help businesses to increase their sales. Here is some reason why video marketing is useful for business?

Video marketing an impactful weapon

    • The fact about video marketing is that more than 14 billion videos are watched on a daily basis on social media websites such as Youtube, Dailymotion, etc.
    • Video story ads attract audiences and increase engagement that helps businesses to enhance purchase intent and ad recall.
    • In 2019, it was noticed that sponsored videos have received 4x more attention as compared to sponsored pictures on Instagram.
    • One more fact about video marketing is that 74% of online customers said that watching a video persuades them to buy their service and product.

Human Intelligence and Automation

Almost every business owner is aware of digital marketing services when it comes to PPC marketing. If you had followed 2019 trends you must have noticed that the search engine has transformed its bid strategy to automated bidding strategies. Because of this, PPC experts are not using third-party tools, which was costly for companies.

Amazon: A Marketplace for Retailers

If we talk about retailers around the world, Amazon is a perfect platform for online retailers. We have noticed many retailers depend on amazon to sell products and promote their business. The reason behind amazon's popularity, it has a wide range of audiences that gives an opportunity for retailers to target specific audiences.

Visual Search Demand

Basically, visual search means an image taken by the search engine as a search query rather than typing text. While the technology is still advancing as we speak, we could see major changes in 2020 as brands continuously battle with each other to become your go-to visual search app.

Affordable LinkedIn ads

As we know that Facebook has increased its price from 2$ to 3$ per click. Whereas, now LinkedIn ads campaigns are delivering desired results to businesses effectively at affordable prices. Especially since B2B marketing on Facebook has become notoriously more complex after the upgrades in Facebook's algorithm.

In the end, I would like to say that these given trends can be useful for any business. So, before you try any of these trends, you must consult your SEO service provider or digital marketing expert. They will assist you better and let you how PPC can be fruitful for your business.
About the Author

As a business consultant, my objective is to share my best website design and development, digital marketing, SEO service experience through blogging.

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Author: Kamil Raza

Kamil Raza

Member since: Apr 09, 2020
Published articles: 11

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