How to pin on Pinterest effectively
Posted: Apr 13, 2020
Using Pinterest in your content marketing strategy is always a good thing to try. However, it doesn't work for everyone and it can be extremely time-consuming without the results to show for it. If this is your situation, then read these basic tips on how to use Pinterest effectively. You'll learn how you can use Pinterest marketing without spending hours each day on the platform. And no, I'm not talking you into spending on an expensive scheduler. Let's talk about some basic Pinterest principles you need to know.Repinning is what gets your pins out there
To be successful on Pinterest you need repins. Why? Well, because when someone repins your content, Pinterest will show that pin to a part of the pinner's audience. This is the best and most natural way to get your pins out there and clicked on. There are a few things you need to know about repins to be able to use them to your advantage. The first tip is that you don't want repins from people who don't care. In other words, you mainly want repins to boards that are related to your niche, or from profiles that pin similar content. The way to prevent this is by ensuring that your followers are actually interested in and engaging with your niche. So, don't try to artificially build your following, this is a big red flag for Pinterest, because you'll end up with an audience that doesn't engage with your pins, signaling to Pinterest that the pin isn't relevant to anyone. A great way to encourage repins is by repinning third party pins from your niche to your own boards. There are other ways to grow your audience by repinning the right content. There are even ways you can repin your own content, though it's not as simple as just repinning your own pinned pins. To learn more about this strategy, I suggest reading through the Pinteresting strategies course. If you want to know more, you can read this Pinteresting strategies review about the blogging like you mean it course.Pinning to strong Pinterest boards
Another important tip to know is that you don't want to be pinning your content to weak Pinterest boards. Now, you're probably wondering what that even means. Well, you don't want to pin your own pins to boards that have low engagement and are actually damaging the SEO of your pin. Yes, I said SEO. That's because Pinterest also uses SEO principles to learn what your pin is all about. The three main ways are; the keywords in your pin description, your pin title, and the boards it is pinned to. The way to optimize boards and turn them into strong boards is by choosing the right name, writing a good description and pinning the right pins to it. The first step is all about the name. This is probably the most important step, because if you mess this one up, all the other efforts are likely useless. The best Pinterest board names are long-tail keywords from your niche on Pinterest. You can learn how to find the best keywords and write good Pinterest board names in this article. Then you need to write your board description using appropriate keywords, just like you would write your pin descriptions. And the last step is to fill your boards with the right pins. You want to try and find the best pins in your niche that are optimized for the keywords of your board and repin those. There are two ways to find these pins. You can either use the search bar and use appropriate keywords and repin the top results to your board. Or you can use the 'more ideas' tab in your board and then repin the pins that are fitting for your niche.Conclusion: How to pin on Pinterest effectively
So, the basics of using Pinterest effectively is not in how many pins you pin, but all about how you pin and what you repin. The basic principles are: finding high-quality pins to repin, pinning your own pins to your strongest boards and cultivating a following that is actually interested in your content.
Rose Wismans is a blogger and Pinterest strategist, who blogs at FudgeMyLife.org about using Pinterest to build a successful blog and other blogging related things. On top of that, you will find her writing gift guides to keep it fun.