7 Benefits of Using Live Stream on Social Networks

The battle of social networks for social streaming or live stream is something that we have already seen for a few years. Twitter started with Periscope; Facebook followed, launching Facebook Live and now it is hot on YouTube. They have also joined the phenomenon of Streaming Tumblr and Snapchat.

Seeing this, do you still think that Social Streaming or Live Streaming is not going strong? What will it have so that more and more users on social networks, regardless of their age, use it at all hours?

It all started as a simple fashion. Mobile applications that allowed to record videos in real-time, even Periscope was already there. " Fashion," they said when streaming on social networks is a true phenomenon and has become a milestone in online communication.

Who benefits the most from Social Streaming on social networks?

The online marketing agencies and media agencies and communication are those for which the Social Streaming becomes an online marketing tool very useful to allow relaying information in real-time. If in this article we detailed what a social media strategy is and what it is for, then we will go further and explain the importance of live streaming.

What opportunity does Live Streaming or Social Streaming offer to brands?

Below we detail the advantages of live streaming:

Immediacy and closeness: It offers the user the experience of seeing, speaking, participating and being the protagonist of your brand. The "live magic" allows you to establish closer ties with it, which, at the same time, will make your brand more human. With the live video you will be able to publicize the part of your business that is mostly unknown to consumers, or offer previously inaccessible experiences: access the backstage of a parade of the great catwalks, for example.

Brand confidence and remembrance: The live stream allows your user to see that there are human people behind your brand, which generates the confidence and security necessary to buy it and increases the conversion rate of your product. At the same time, the close relationship that is generated between brand and buyer increases the memory of the product in the minds of consumers.

Engagement: Facebook, Twitter, and Youtube prioritize brands or users who use live stream over other publications. For this reason, live video is more effective in capturing clients, increasing your sales and saving you part of the advertising investment.

SEO positioning: Making live videos greatly improves the positioning of your brand both on your website and on your YouTube channel, which generates a greater number of visits to your page or online store.

Knowledge of the audience: Live feedback enables you to discover potential customers and obtain relevant information about their behavior, interests, and opinions. It also enables followers of a brand to come into contact and communicate with each other, thus creating a virtual community.

Contents: With the Live Stream creates quality content suitable for future use. Live video is currently the most consumed content, so you can take advantage of it when an event is happening, but also before and after: take advantage of it, make a call, generate interest, anticipation and, simultaneously, you will be generating content.

Conversions: The fact of using live video humanizes much more and consequently we can convince potential customers more effectively since it is possible to clearly show the benefits of our products or services.

But what basic recommendations do we have to take into account when working with this type of format? How can we take advantage of it for business growth? These are some of the most important recommendations.

PlanMake live streaming when you happen not only will not have an impact on your followers, it will mean a waste of resources. Review your brand message, think about how this tool will allow you to communicate it, work in pre-production, notify your audience of the date and time of the broadcast, measure the impact at the time of making it and record the material, so that others may access it at another time.

Use the right platformsThere are many options, and the ideal will be the one that connects you most directly with your audience. In addition to Facebook, Twitter and Instagram, there are tools like Live.ly and YouNow, which are more used by younger audiences, such as millennials. If you want to keep a record of the transmission, YouTube and Zoom are ideal for their storage capacity.

Talk to your audienceOne of the great advantages of live streaming is that it allows brands to be humanized. If a follower has the opportunity to ask a question and resolve a doubt, they will feel more connected to the company and more willing to make the first purchase or repeat it. So when planning a transmission, take into account the time and the way in which you are going to interact with the people who connect. If they leave the session frustrated, the effect could be negative and they could even end up leaving your community of followers.

Live video is a very powerful tool, and if you take advantage of it and know how to take advantage of it, it can bring important benefits to your company. Although it has its risks: live shows sometimes fail, so it is important to have a strategy planned to know how to act in the face of possible setbacks.

Authors Bio:

Salman Hashmi, Founder, and director of DigiMarketerz, as well as a prolific editor that you will find on social networks. He has been working in the digital world for almost a decade and has a real passion for inbound marketing, technology, the internet, and his family. Now he is writing blogs on how to set up a Roku account? & Roku account setup.

I am a passionate content writer. I write for fun.