5 Big Trends and Tips for Social Media Marketing

Social media dominates half of the world’s population! That is a pretty good start for social media marketing, isn’t it? This constantly evolving marketing platform is quite challenging amidst the trends, updates and the tight competitions. However, the massive profits obtained from social media marketing surpass the challenges. Here are some pro tips for skyrocketing your business through social media marketing:

1. Build your Community

Social media is all about communication. Your customers can always serve as primary advocates of your business. This is made possible only when there is an active interaction between you and your customer community. Engage them regularly in your marketing plans and hold personalized conversations with them regarding their preferences and feedback. This will automatically increase their loyalty towards your business and creates brand recognition.

1. Visual Engagement

In order to catch up with your competitors, visual engagement of your possible customers is very essential. Statistics show that, in social media, video content is more popular than image content. Visual newsfeed is proved to be user-engaging than textual newsfeed. 72% of your online customers would rather know about your products through a video. Therefore, short and effective visually engaging content is highly recommended for your social media marketing plan.

1. Brand Advocacy through Influencers

Influencer marketing is rapidly finding more and more investments. Influencers are the faces of the various social media platforms. They have a strong relationship with their followers and fans. Brand advocacy of your business could be improved by investing in such micro-influencers. These micro-influencers have a closely-knit follower group and are based on a particular field or region. Finding such related micro-influencers and investing on them to market your product is a pro tip for social media marketing.

1. Personalized Social Ads

Personalization of social media marketing content is essential to know and reach your target audience. The personalized ads and user-friendly digital content will attract more customers. Many social media tools are available to find your target group on social media by tracking consumer behavior and interests. This targeting ensures personalized ads and attracts customers from various social platforms. Get creative and precise on your ads. Only when you stand out from the rest, you will attract eyes. Innovative and funny ads personalized ads for your target audience is your take-away.

1. Marketing Automation

Marketing Automation is here. You need not spend your time on curating each and every aspect of your marketing plan. With a single click, the marketing software does all the work. Marketing automation has been proved to generate 50% more leads than manual processes. With the given customer input, marketing automation carries out the segmentation and targeting. It also calculates and traces the web experiences and consumer behavior, thereby curating personalized marketing content for the target customers. Marketing automation is a must for social media marketing. Go Automatic!

Social media is a rapidly evolving field for marketing, with its constant challenges and updates. Keeping up with the global social media is essential for a marketer in this digital era. Maintaining an interactive relationship with your online customers is also obligatory for the top digital marketing agencies in India and abroad. Adopt these 5 pro tips and escalate the profit of your business manifold!

Digi Elephant is the best digital marketing company in Ahmedabad. We at Digi Elephant execute world-class campaigns with great results.