How To Blend Web Analytics And Digital Marketing Analytics to Grow Better

Social Media management companies in Ahmedabad and abroad try their best to stay on top to meet their marketing goals. However, by what means do they measure their progress? Web analytics or Digital marketing analytics? The answer is you need the right blend of both the analytics. Here is the complete guide for you to know the difference between the two and you can apply this blend to grow your business better.

Know the Difference

Web Analytics is the metrics related to your website and website activity like visitors, traffic and bounce rates. Whereas, Digital Marketing Analytics goes deeper into the metrics to analyze where your marketing strategy is working and where it is not and how to solve the setbacks. You will need a perfect blend of both the analytics to get a results-driven marketing strategy.

Digital marketing analytics deals with metrics surrounding the customer behavior. It goes beyond that and provides insight about how your marketing campaign interacts with your audience, the feedback data gained through customer interaction and tracks the progress of your marketing campaign. This analytics also deals with business metrics like sales, leads and traffic, giving insight on how to generate more leads.

On the other hand, Web analytics talks about metrics like Visitor, page view, session, traffic, time on page, interaction per visit, bounce rate and conversion rates. When it comes to social media marketing, the metrics involved are engagement rate, followers, subscribers and shares. While these metrics and web analytics give only the surface level status of your strategy, you need Digital marketing analytics to know the real progress of your marketing campaigns.

Digital Marketing Analytics

Digital analytics is used to monitor your marketing progress. But most of the companies fail in this crucial step because they do not have hard-set business goals to begin with. The foundation of digital analytics is to have SMART business goals – Specific, Measurable, Attainable, Realistic and Time-bound. Only when the business goals align with your marketing resources and campaign, progress could be traced through digital analytics.

Digital Analytics can be used to attain your business goals in three major ways:

1. The Multi-channel performance

Digital analytics help you to study the performance of your channel and establish the relationship between your multiple channels. These automated analytics provide an insight about how your channel is performing as well as the consolidated report of your multiple channels. Social media platforms, media, blogs, SEO articles and all your channels and their progress can be traced by digital analytics. For example, if your marketing strategy involves e-mails, digital analytics not only shows you the number of clicks but also traces the number of leads you get based on the e-mail. This helps you to achieve an omni-channel presence.

1. User-centric Data

Digital analytics help you to track the online consumer behavior. This data is user-friendly and crucial because it will give you deep insights on how to create content to engage your target audience. Tracking your buyer’s journey will enable you to optimize your campaigns. This analytics also provides you information like which platform has generated this new lead. This lead intelligence provided by digital analytics will help you prioritize your leads and proceed accordingly.

1. Channelize your Sales Revenue

The primary advantage of your Digital analytics will help you channelize your sales revenue. Without analytics, investing your revenue on all sorts of channels, with or without the consideration of its progress, will not give you high ROI. With the progress data provided by digital analytics, you will know which channel is generating more leads and help you invest in it to better the strategy. This will also help cut down the revenue you invest upon zero-leads channels.

For the top Digital Marketing companies in India and abroad, the perfect blend of web analytics and digital marketing analytics is crucial to grow your business and get great results.

Also Read : http://www.apsense.com/article/how-to-make-sure-that-your-digital-marketing-strategy-is-resultsdriven.html

Digi Elephant is the best digital marketing company in Ahmedabad. We at Digi Elephant execute world-class campaigns with great results.