Types Of Digital Marketing

One must be aware that digital marketing techniques are vast in nature and they may vary for businesses.

Which businesses need digital marketing? Have you ever come across this question? Do you have a doubt whether your startup needs digital marketing? Do you think you can’t afford to hire someone to run your campaign, do you wanna initiate yourself?

If these things are in your mind you are at the right place, in this blog and in the upcoming blogs I’ll write each and everything you need to know to initiate your digital marketing campaign yourself.

Here you’ll be introduced to the types of digital marketing so that when you want to plan your strategy you’ll exactly know which types are to be included, for growth of your business.

If these things are in your mind you are at the right place, in this blog and in the upcoming blogs I’ll write each and everything you need to know to initiate your digital marketing campaign yourself.

Digital marketing brings splendid results for all the businesses whether it be B to B or B to C also regardless of the products and services you offer. If you’re really active on social media you must have seen those sponsored posts in your feed. You might have seen give aways by small and big brands. You might have also come across the same product’s advertisement popping on your screen which you wishlisted last or is still lying in your cart. These all things are done as a result of digital Marketing strategies.

Let’s see some of the most common types of Digital Marketing-

1.Social Media Marketing:

We spend most of our mobile internet time on social media. Twitter, Facebook, Instagram, Snapchat etc. are all platforms which are being used for social media marketing such as sharing post, creating pages, running advertisement etc.

To put forward some instances of social media marketing we have an example,

On social media you can easily find your target audience, you can increase your brand awareness, connect with your fans and following and can get feedback, all you have to do is building engaging content and be there for your audience, do not ever ignore a single query or problem of your customer.

2. Search Engine Optimization:

When we use search engines like Google, Bing, Yahoo etc. we see sites related to our search.

SEO ensures that your blog, site, product can be found by the search engines. But getting your rank/position on SERP (Search Engine Result Page) is a tough task, you need to create organic content with proper keyword research. But only creating content and using keywords is not going to help you in the long run.

Your content should satisfy the reader so that they refer you and come to your site regularly.

Link building, creating back links is going to help you on the contrary using black hats can ruin your site.

Black hats are unrelated keywords used in the content, when you are only focusing on SEO and not the reader’s satisfaction. Some others are using spam comments, copying content from different sources etc. these things are not really gonna work because crawler will fill find out whether your content is copied, unrelated.

3. Email Marketing

Email marketing is basic but most important type of Digital Marketing, it is the most cost effective method of marketing. You can send Emails for customer support, to create brand awareness, to build loyalty and most importantly to advertise.

1. Announce your new products and services through Email
2. Product suggestions
3. Send birthday greetings and discounts.

So start making a list of your customers, interested people and start yourself, build engaging content and do not overload them with information and offers.

4.Affiliate Marketing

Sometimes we do not have right plan, platform and time to advertise and promote our brand, product or services. In this case you can pay some commission to bloggers, magazines, news sites and commercial sites to advertise, sell or promote your product. You will pay only when it works depending upon the sales driven by them. But make sure to choose right affiliates, check whether they are popular amongst your target audience. You can also call it a task of recruiting someone for your promotion and than paying him some comission only when sales happen.

5. Search Engine Marketing

We have learnt how SEO drives unpaid traffic to our sites, SEM drives paid traffic to our in other words SEM advertises our sites on search engine when some relatable search is done. You can use Google Adwords for this purpose.

So you see in the above image, we have advertisement in the search result, this is how one can do Search engine marketing to generate paid traffic.