8 Tips to Create Great Survey

If someone asks me what is a great survey my answer will be the survey which gives us with clear, reliable, actionable insight that helps in our decision-making. Another characteristic of great survey is it will get higher response rate. Many researchers have common problem they don’t get expected response to their survey also most of the time their survey response is not good and valid.

Follow these 8 tips to make great surveys today and improve the response rate of your survey. You can also improve the quality of the data you gather.

1. Make the purpose of your online survey clear:

Good surveys must have some objectives that are easily understood by the audience. Spend enough time to find what your goal is and who your target audience is. You have to know how you will collect data and what will you do with those data.

2. Short and Focused:

I have seen some surveys that are too long and have unnecessary personal information. Try to make it short as long surveys take long time and for this reason many people won’t be interested in doing that survey. It’s human nature to want things to be quick and easy.

3. Simple question:

Use radio button question or multiple choice questions. That would be easy for them just to mark. If you ask them writing a paragraph in text box, that will not be good for audience. Its also not so easy to visualize text.

4. Logical ordering:

Make sure your survey flows in a logical order. Begin with a brief introduction that motivates survey takers to complete the survey

5. Test first:

Before publishing survey, make sure you test it by yourself. You can invite your closed people to take part in that survey and make sure everything is oka. Also you can use incognito browser and make multiple response.

6. Don’t use Grids or Matrices for Responses:

Grid or Matrices are not mobile friendly and many people use mobile most of the time. Also as there are many options so people don’t fill them with their true feeling. So you can separate them into many questions.

7. Attach images:

Attach images in survey so that audience doesn’t feel boring during filling the form.

8. Offer something:

When you give something to your audience chances are they will likely to take part in that survey. Statistics show that offering in survey made 60% increase in response rate.

Follow those tips and I hope you will get enough response. The more data you get the more info about market you get. Now this is the first part after collecting data you need to analyze properly. Survey software has reporting tool but with very few features. That’s why data visualization tools like Tableau, PowerBi comes. But you need to learn and it also takes time. So visualizing survey data can be hard for you, if you are not experienced. You can use VizualSurvey that will clean and transform your data in a format that you can use any data visualization tools.

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