Everything you need to know about TikTok

Children and teenagers are increasingly abandoning the well-known social media platforms Instagram, Facebook and Snapchat and switching to the social medium: TikTok. The TikTok the app is extremely popular among young people, while most people over thirty don't even know it.

What is TikTok?

TikTok is a free app for iOS and Android where users can film themselves while dancing, mating, singing, or creating humorous content like Vine did. You can edit the videos using effects and filters. After the user posts the video, which usually lasts 15 seconds, people can like and comment on the post. A user can also immediately transfer the video to other social media channels, such as Facebook. The app makes this a lot easier than its competitors. Read more about What is Tiktok App

Previously, TikTok was better known as Musical.ly, which was bought for $ 1 billion in 2016 by the Chinese company ByteDance then merged with the TikTok app in 2017.

Who uses TikTok?

TikTok has already achieved more than 1 billion downloads. In 2018, with 663 million new downloads, the app even had more than Instagram, which had 444 million. With 800 million monthly active users, TikTok is a more popular platform than LinkedIn, Twitter, Pinterest and the comparable Snapchat.

TikTok is only intended for users aged 13 and older. At least that is the intention. However, it is difficult, if not at all, to find out or check the age. All you have to do is enter your date of birth and it's easy to lie about that. You will also see that there are many users who are not yet 13 years old. More than two-thirds of the users are under 30 years old.

TikTok app is available in 150 countries

The TikTok app is available in more than 150 countries, in 75 languages. The greatest popularity is clearly in Asian countries. For China, with 150 million daily users, there is even a separate version called 'Douyin' due to the country's strict censorship laws. It is also extremely popular in India, despite the fact that the Supreme Court in India temporarily banned the app. The app has relatively fewer users in Europe and North America, but this is growing fast.

Popular features of TikTok

TikTok has several functions. These are therefore regularly updated. We have listed the most used TikTok functions for you.

TikTok Videos

Perhaps the most famous feature of TikTok is videos. The videos are in principle no longer than 15 seconds, but TikTokkers also have the option to connect multiple videos together, up to a maximum of 60 seconds. You can upload the videos and slideshows or create and edit them yourself with a user-friendly video editor on the app

With the editor on TikTok, you can take breaks during recording, apply crossfading or even use Augmented Reality. The range for variation is very wide with many stickers, emojis, GIFs and a variety of other elements. The video editor makes creating relatively high-quality videos a lot more accessible. This is certainly a strong aspect of the app as other platforms like YouTube require some knowledge in the field of editing.