Digital marketing Trifecta:3 essential strategies to grow your brand

People say two's company, three's a crowd; however, in the world of digital marketing, three is a blessing. Three as in the digital marketing trifecta: Paid Media, Owned Media, and Earned Media. The best digital marketing strategy or online marketing scheme can only be formulated when the trifecta is taken into account, according to top digital marketing agencies.

Explaining the digital marketing trifecta

One digital marketing strategy will always differ from other digital marketing strategies because there is no common formula for online marketing. However, digital marketing trifecta is the building block of any robust digital marketing strategy.

The trifecta includes:

• Earned Media

Earned media is the one that relies completely on reputation. It includes publicity and brand recognition gained via organic word-of-mouth, press mentions, social media shares, comments, reviews, re-tweets, re-posts, buzz, and feedback.

Earned media is important because it is the most organic way a company connects with its consumers. This is a form of media that focuses on building the reputation and integrity of a brand or a company from roots up. Ingenuity is lacking today, everything is for sale, and people are losing their trust in brands. That is why it is of utmost importance for businesses to improve their earned media status through a reflective and focused digital marketing strategy with the help of a digital marketing agency.

• Paid Media

Paid Media refers to the promotional as well as the marketing efforts of a business through paid channels. Google Adwords, pay-per-click, influencer marketing, celebrity endorsements, social media advertisements, retargeting, sponsored programs, and display network advertising belong to paid media.

Paid media is a critical part of online marketing because, unlike organic media reach, businesses can ensure that their content or product advertisement reaches the target audience through the preferred channel at the right time. Paid media also boosts brand awareness, like no other, and companies can pre-decide their budget before making any elaborate plans.

Any online marketing company of repute will be well equipped to handle a digital marketing strategy involving paid media, but, only a top digital marketing agency like MMBO, can help design your strategy from scratch for the right budget with efficient analytical research.

• Owned Media

Owned media are primarily the digital assets of a company. Every channel that the company owns, the website, the social media pages, blogs, Twitter, LinkedIn, everything is included in the owned media segment of a company.

Only you know your company's brand. You know the story, you know the beginning, the aims, and aspirations, and who you want to reach or how, and that is why owned media is an opportunity for companies to take control of their image and marketing. Yes, you could do it on your own, but an online marketing company like MMBO can collaborate with you to showcase your brand's ethos in the best possible way.

There is a reason why these are called the trifecta of digital marketing. While one without the other, loses a little on efficiency, together they can help create the best digital marketing strategy for any business anywhere at any time.

Wrapping it up

An effective digital marketing strategy involves more than the digital marketing trifecta; however, the trifecta is the right start for any business. If your business needs that extra boost and if you want your company to reach its potential, you can consider collaborating with one of the best digital branding companies in Delhi, MMBO, which is also regarded as the best digital marketing agency in Delhi.

As the best Digital Marketing Company in Delhi NCR, we want to deploy our interactive services to drive awareness, engagement, and conversions for your brand, we back our team and ensure you are able to establish meaningful connections.