Top 5 Reasons why most Mobile Applications Fail

There are many reasons why most smartphone applications fail in the market. Hire from the mobile app development company for superior and engaging promotional methods.

Every month, almost 10,000 apps are introduced and published in the App store. While this is a huge number, the reality is that not all apps turn out to be successful in the market. The struggle to make an app popular among the targeted audience group is quite a responsibility for the mobile app developers as well as the company. The app industry grows in a dynamic fashion, hence managing the outgrowing competition becomes difficult enough. In such a scenario, building a successful app becomes a tough activity.

While most developers are professional enough to handle this burden, others keep on struggling. Often this hampers the quality of work and the success of the apps. There are several reasons why most apps see failure in the market quite frequently or easily. Below discussed are some of these points in detail.

• A shifting business plan:

One’s purpose in building the app should be steady. It should be planned in a consistent and orderly manner, without deviating from its objective. When the plan keeps on shifting, the developer loses his patience and hence he might end up building a bad quality app. Often the company decisions also fluctuate which result in an unfortunate disaster like an app failure in the market.

Inadequate conceptualisation is also another factor which is heavily responsible for the untimely failure of the app. This is followed by a lack of market research and understanding of the demands of the audience. Not doing proper market research always hampers the development of the app which, in turn, lowers the potentiality for the app to perform well. When the developers build apps with redundant features, the users get disappointed. Hence understanding the requirement of the users is also necessary for the app to become popular. Those apps which do not define the user needs fail drastically.

• Not knowing about market competition:

Since the demand for smartphone apps is huge, the industry is also expanding rapidly. In such a situation, one should always be aware of the competition in the market. This will give them a faint idea about which quality of apps to build and how to proceed with the process. When one learns about the existing competition, they change their approach to app building. They re-think about its functional features, and how flexible should the app be etc. they also try to design the app in an appealing manner so that it immediately grabs the attention of the audiences.

• Technically backward:

Since technology is already making huge progress almost every day, it is important that the developers build superior apps which ensure enhanced performance and flexibility. These apps should be incorporated with advanced features that are updated according to the market trends. With the evolving industry of app building, technical aspects should also be relevant to the times. The app should be highly responsive and friendly to operate. While developed in the most simplified manner, it should be unique and have elements of its own. There should also be simplicity in obtaining data and maintenance through the APIs. A proper API is extremely revenue-oriented since it provides pay for use, subscription options, resource usage model pattern etc. hence they are a worthy investment.

• Not attending to user requirements :

Both the UI and UX are vital in determining the success of the application. While both iOS and Android have differing functionality and interface, it is a big risk to neglect it. When the app is designed in the most attractive method, it automatically increases user engagement. In fact, the customers immediately feel that their needs have been considered and taken care of. The company should always design their app keeping the latest market trends in mind.

• Inadequate Promotion:

Despite any business type or activity, one should always have their marketing strategies fixed. These strategies should be planned in a constructive manner so that one can demonstrate the functionality of the app and prove how useful the app is. The launching of the application should also be done in the most innovative method, by using a minimalistic icon and interesting screenshots. One should definitely advertise their app on various social media platforms because that is where one can garner more consumers.

Alex Forsyth is a skilled Mobile App Developer working at Envertis Software Solutions, a reputed app development company. In this article, the author has mentioned why most apps fail in gaining popularity after being launched in the market.

Alex Forsyth is one of the expert app developers in Sydney who is working for Envertis, an earmarked Australian company for mobile app development which has been delivering dynamic and revenue-centric apps to businesses.