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Growth Strategies Adopted by Major Players in Savory Ingredients Market
Posted: May 14, 2020
The savory ingredients market is estimated to be valued at USD 7.2 billion in 2020 and is projected to reach USD 9.3 billion by 2025, recording a CAGR of 5.2% during the forecast period. The increasing demand for processed and convenience food with blends of savory flavors drives the market growth for savory ingredients.
The monosodium glutamate segment is projected to dominate the market, on the basis of type, during the forecast period. This is attributed to the cost-effectiveness and wide application areas of MSG in food and feed applications. MSG is a sodium salt of glutamic acid and is the most widely used savory ingredient. It is generally added to food to enhance the salty or sugary flavor, even though it is tasteless. MSG is widely used in frozen foods, spice mixes, canned & dry soups, salad dressings, and meat or fish-based products.
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Based on application, the market for savory ingredients is segmented into food and feed. The food segment is estimated to account for a larger share because of the high consumption of savory ingredients, such as MSG and yeast extracts, in various food applications, such as prepared meals and snacks. The rising consumption of natural savory ingredients with the growing demand for clean label and free-from products drives the market for savory ingredients in the food industry.
Key players in this market include Ajinomoto Co., Inc. (Japan), Koninklijke DSM N.V. (Netherlands), Kerry Group PLC (Ireland), Tate & Lyle PLC (UK), AngelYeast Co., Ltd. (China), Givaudan (Switzerland), Lesaffre Group (France), ADM (US), Symrise (Germany), Synergy Flavors (US), Cargill (US), Sensient Technologies Corporation (US), ABF Ingredients (OHLY) (Germany), Vinayak Ingredients India Pvt Ltd. (India), Vedan International (Holdings) Limited (Hong Kong), The Fufeng Group (China), Meihua Holdings Group Co., Ltd. (China), Halcyon Proteins (Australia), Food Chem International (China), and Novozymes (Denmark).
Ajinomoto Co., Inc. (Japan) is a key supplier, offering food products with savory flavors. Its focus is on becoming a specialty savory ingredient company, by growing sustainably via incorporating new foundational platforms into its technologies. It pursues competitive superiority by creating new demand and developing high-value-added and customized products based on client requirements.
In 2019, the company entered into an agreement with More Than Gourmet (US) for enhancing its integrated food solutions business in the North American market. This agreement would help Ajinomoto Co., Inc. to strengthen its geographic reach and customer base in North America.
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Kerry Group PLC (Ireland) is a public registered company headquartered in Ireland and one of the leading developers, manufacturers, and distributors of savory ingredients. The company works in collaboration with brands, retailers, and packaging manufacturers to design circular economy solutions to maintain its market position.
In March 2020, the company set up a new regional development and food manufacturing facility in Georgia, Rome. This new establishment would help the company to serve its customer base in Europe, increase its production capacity, and expand its geographic reach.
In 2019, Asia Pacific accounted for the largest market share in the savory ingredients market. The processed food industry in the Asia Pacific region is experiencing fast growth owing to changes in lifestyles and an increase in disposable income levels. The processed food market in the region is currently undergoing dynamic changes in response to rapid urbanization, diet diversification, and liberalization in the food sector.
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