How You Can Easily Improve and Enhance Your Product Label Design and Make it Better

Designing a label can be an overwhelming task for anyone, most of all for those who aren’t quite sure how to do it and what elements they need to include. But if you already have a product label and are wondering how you can take the necessary steps to improve it, what are the things you can do? Is there anything about your label that may benefit greatly from a change? With the designing of a label, you have to consider not just one element, but different elements – all of which should form a cohesive whole with all the elements complementing each other. How can you then easily improve and enhance your product label design and make it better? Let’s find out.

Let your label breathe

One factor you need to remember before you start trying to improve your label is that you don't need to fill in all the empty spaces. It's not a game of Tetris where everything has to be blocked together; neither does everything have to be uniform. The trick is to let your label breathe; by his we mean forming a balance between the occupied and empty spaces.

For instance, you can design your label in such a way that the name of the product is boldly proclaimed at the top, with smaller details and information placed discreetly at the bottom. Don't be afraid of so-called white space – it can emphasise the desired brand message and it can also create a more 'comforting' and appealing look to the label.

Think about sizes

Those who are experienced in label design will often do their work on a computer screen and design a label without referencing its physical proportions. In other words, if the design of the label looks good enough on the screen, they're satisfied. But this could be an error because in print, the physical aspect and size of a design are as important as the actual design. This is particularly true when it comes to typography.

If you would like to see how you can drastically improve your label design, try printing it on paper once you have produced the label design on screen. Print several test product labels and see how legible they are, how the text is spaced, and how they will really fit with the packaging of the product, as recommended by the labelling machinery experts from Atwell Labellers.

Consider the hierarchy

Once a customer picks up a particular product, there is an order through which they will see and perceive the various elements of the label’s design. This order will affect how comfortable the customer feels with the product,; you can control the order and hierarchy by playing on elements such as the size, the contrast and the colour.

Labels need to have a logical hierarchy; one specific example is an attention-grabber first, then the name of the brand, then the name of the product, and finally, the information regarding the product. Of course, you can interchange the order depending on your actual product and which information you would like to impart first and last. The point is to create a logical, comfortable and familiar hierarchy that your customers would appreciate.

With extensive research and study, Simon passionately creates blogs on divergent topics. His writings are unique and utterly grasping owing to his dedication in researching for distinctive topics.