Four Vital Factors to Consider Making Your Digital Marketing in China a Super-Hit

With a whopping 894 million internet user which is increasing in a rapid pace, 1.4 billion populations, and a sizeable digital market as high as 312 billion RBM, China has manifested of being the largest ever digital marketplace worldwide. Equally, the high potential of the digital market has been worthwhile enough to encourage more and more corporate to SEMs, operating in the western globe to begin their digital marketing in China and grow with a scientific digital marketing plan steadily and consistently. If you’re one of them planning to get started in China, consider four major marketing factors to make your project a success.

Baidu is your success key

Regardless of it is SEO, SEM or SMM, Baidu has no second alternative for businesspersons planning to grow their digital marketing endeavor in the gigantic marketplace of China. Even if, the nation boasts of having a few more search engines, however, with more than 75% market share, it has been established as the most trusted search engine to millions of Chinese. It has the equivalent market status that applies to the position of Google in the West. Aside from providing a number of great brand-building opportunities for prospective marketers and operational with multiple features for online marketing, Baidu has been the 1st choice for digital marketing in China.

Content is the king

When it comes to your success in digital marketing, the weight of content or blogs can never be underestimated. Especially considering the preference of Chinese consumers, advertisers should be serious while posting their contents which must be well-designed, meaningful, and engaging to the readers. Since the majority of buyers there love sharing their opinions with their like-minded community, apart from making the potential buyers into loyal customers, they help you get more followers and as well as customers due to their sociable nature and valued referrals about your product and services. Rather than performing simply the role of ‘readers’, as you’ve found in West, the Chinese audience happens to be more ‘responsive’ that helps businesses to earn more brand awareness faster than ever.

Go mobile with Wechat

With more than 630 million active members, Wechat should be your first stepping stone to kick start your digital marketing endeavor in China. Similar to Facebook of the west, WeChat is the most cost-effective, potential, and biggest social media network in China. Equally, you can consider registering the 2nd largest social channel Weibo advertising that offers great advertising options for professionals and business enterprises. As you get enrollment, being an established business corporate or budding business entrepreneur, you’ll understand what makes these multi-purpose social sites too demanding to Chinese inhabitants and potential to drive your target audience to embark on your e-commerce endeavor.

Incorporate Weibo KOLs’ benefit

Considering incorporating with Weibo KOL’s (Key Option Leaders) feature that facilitates advertisers to drive the increasing number of quality customers with the presence and brand positioning with influential celebrities and distinguished social personalities on your advertising page. With a view to accumulating a large amount of customers or their followers to your business promotional contents, brands, as well as services, the follower base of ‘key option leaders’, inspire effective market promotion to wide-ranging audience base.

Westwin offers digital marketing services such as market strategy, search engine marketing, WeChat and Weibo social media marketing, PPC advertising, mobile marketing, website localization, and more in china. To know more, visit Adstochina.westwin/who-we-are.

iti Direct Mail offers direct mail marketing services to businesses and non-profits.