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Finding Work on Linkedin: The Best Tips

Author: Marsh Maxwell
by Marsh Maxwell
Posted: May 18, 2020

This guide collects the best tips for finding work on Linkedin, a social network born with the aim of putting in contact those looking for professional figures and those who need a new job.

Finding work on Linkedin is possible but, in order to succeed, it is important to know how to use this platform optimally. Too often, in fact, people do not know how to propose themselves on Linkedin and use this professional social network, created to put in contact those looking for professional figures and those in need of work, but also useful for finding customers for their freelance activity, as a simple container to store your curriculum vitae.

This guide explains why you should register on Linkedin if you want to find work, collecting the best tips to succeed in this end.

The best tips for finding work on Linkedin

We have already mentioned the possibility of uploading your curriculum vitae on Linkedin. The first tip to find work on this platform is, not surprisingly, precisely this operation.

Maintain and update curriculum and profile

It is a good practice to update the curriculum promptly with the main news of your career path. Similarly, it is advisable to periodically change the profile photo, paying attention to choose professional and quality images.

The visual that acts as the cover of the profile must be graphically impactful and must immediately give an idea of??the professional identity. To further clarify, the sections dedicated to name, occupation, company and location must also contribute: the information contained here must, in fact, be precise and immediate.

The description, although brief, must be well structured (it is possible to divide it into paragraphs to facilitate reading) and complete.

Use keywords in your profile

Linkedin is a social network, but it also acts as a sort of search engine for job profiles. Who is looking for a specific professional figure, will enter that profession in the "search" field through specific queries. For this reason, it is important to use keywords within your profile, proceeding naturally and taking care to avoid falling into keyword stuffing practices. Another useful tip is not to use too general and inflated words, such as expert, creative etc.

Advertise your profile

A very useful practice to find work with Linkedin is to promote the profile wherever possible, also through the use of specific hashtags, both in online situations (for example within the blog or site or in the space reserved for signature in the e- mail) and offline (such as on business cards or during a presentation).

Work on your network of contacts

On Linkedin it is important not to limit yourself to your circle of friends regarding the network of your contacts in order to optimize your profile. A general advice for those who want to make the most of this platform to find new job opportunities is to include in the network, in addition to the people who know each other personally, also those considered experts in their own subject and users with many connections (without exaggerating ).

It is important to try to customize connection requests, with your own message instead of the standard one that reads "I would like to add you to my professional network on LinkedIn".

Ask those who have worked with you for recommendations

In addition to writing effective posts for your professional profile, one of the characteristic features of Linkedin are the recommendations, an essential social proofing tool for a worker who intends to demonstrate his qualities. On this social network, in fact, those who have worked in the past with a person can offer a public testimony of their professional skills.

The quantity of recommendations must go hand in hand with the quality, which in this case is measured on the basis of the authoritativeness of the writer of the recommendation and how detailed it is.

Linkedin offers the possibility to request recommendations from people, but this chance must be used carefully: the important thing is that they are authentic and concrete.

Use Linkedin Pulse

LinkedIn Pulse is another characteristic feature of LinkedIn: similar to a blog, it allows you to publish original content or share content published elsewhere on the web. The advantage that this particular tool offers is that of being able to bring together the posts around your curriculum vitae, thus making them an integral part of your professional profile. In this way, this resource is particularly valuable for those who want to do personal branding (or corporate branding) activities, perhaps by associating it with the publication of Linkedin Stories.

The advice to be accredited as an expert and, therefore, to have more opportunities to find work on Linkedin through Pulse, is to publish content concerning your professional sector, which are able to answer readers' doubts and provide them with clear and complete information..

About the Author

Digital communication consultant. I deal with Strategy and Digital Communication. Web & Digital Manager, SEO, eCommerce, Content, Social Media. Songwriter, Guitar Player, and then anyway I look at everything.

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Author: Marsh Maxwell

Marsh Maxwell

Member since: Nov 28, 2019
Published articles: 45

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