Visual Search advantages in Digital Marketing

Discover Visual Search and its advantages in digital marketing. The reality within the world of digital marketing is very clear. A professional image, taken care of and that transmits confidence to the potential client is basic. Otherwise the desired target audience would surely not be reached and the results we have set will not be achieved.

To all this, as it cannot be otherwise, we must add a very important factor. Adapting to new times. Knowing how to be in the right place and knowing how to analyze trends in order to be immersed in them.

Trends among which stand out those that have to do with images. As they say, an image is worth a thousand words and that is why the main search engines on the planet are giving it, today, the importance it has. And they know that only in this way is how they can have a greater impact among users.

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VISUAL SEARCH: A NEW REALITY WITHIN DIGITAL MARKETINGIn essence we can say that Visual Search is a process that aims to find a certain content from an image.

It goes without saying that the intention of this process is none other than to offer content that has as many elements in common with the image that has been provided. A process that, incidentally, is not entirely novel. Facebook, for example, also uses it to identify the faces of users who participate in the social network.

Within Visual Search, very specific types of search have been established that are worth knowing before going deeper.

Visual search by keywords. In this case we have that the search engine offers us a series of images from a certain search that we carry out in text mode.

Reverse search. This system allows us to upload an image to the search engine and provide other images related to it.

Detailed search. Without a doubt this is the most complete search that we can find within Visual Search. Here the system will identify, in detail, the elements of the image. This way you will be able to offer much better results focused on conversions.

WHAT ARE ITS ADVANTAGES?The use of this system has advantages that are worth highlighting from all points of view.

THE PURCHASE PROCESS IS ACCELERATEDThis is one of the main advantages that Visual Search has. And is that it is able to offer endless results in a very short time so the purchase process is shorter.

A more complete user experience

This is more than evident. Finding a product from a certain text, in many cases, can become a very cumbersome task. However, by providing an image, the search engine can target its results in a much more concrete way so that the user will find what they are looking for in a much shorter time.

ATTRACTS A LARGE AUDIENCEFor this there is nothing better than seeing an example. In the last semester, Pinterest has seen how its audience has increased by 140% thanks to this type of search. An extraordinary way to start designing a digital marketing strategy as the potential audience is known to be huge.

CROSS SALES INCREASEVital to achieve set goals. Visual Search will not only provide what you are looking for but other results that are closely related. This will make you not only buy what you are looking for but other services or products.

CONVERSIONS INCREASEBy facilitating purchasing processes, conversions are more numerous and easier. And of course, it is already known that a conversion is synonymous with direct benefits.

AND WHAT ABOUT SEO?To tell the truth it influences directly. So much so that all those projects, brands or companies that have digital marketing as one of their basic pillars have to adapt their strategy to this new reality.

An adaptation that must be carried out in a progressive way by investing the human, technological and economic resources necessary to take advantage of all the benefits that we have seen along these lines.

Rohit Singh is a professional Digital Marketing Expert. He is a digital nerd and he loves sharing his thoughts through Blogger Cage. SEO, Wordpress SEO Tutorials, Make money Online and