Easy Instagram Video Tips For Your Business

The world of social media is not just about connecting with friends and family. Digital platforms like Instagram have become a booming place for business. Organisations from different sectors are now switching to Instagram and connecting with public figures and influencers to market their products and services. Some have also created their successful digital presence with thousands or even millions of followers.

Instagram videos have become quite an interesting tool through which businesses have been able to showcase their work. Videos have the power to motivate the audience into buying a product or subscribing to a service. Thus, Instagram videos are not just affordable to create and publish but are also a smart way to reach out to a particular audience across countries and turn your business global.

The best Instagram business videos follow a certain structure that makes it easier for the business to publish it most affordably. Also, these videos should be such that they can grasp the attention of the targeted audience and make them want your product or service without any second thoughts.

Following are some of the easiest tips you can use to make Instagram videos for your business:

• Make it visually appealing

Viewers tend to like videos that stand out from the rest. This should be followed for business videos as well. Make your videos stand out by using clips or shots that are visually aesthetic and pleasing to the eye. If it is shot on camera or phone, make sure that there is proper natural lighting, or you have used a source of artificial light. This will ensure that your product is visible.

For service-driven business, the videos should depict how the service is beneficial for its users and how it brings about a positive change in their lives. The advantages of owning the product or subscribing to the service should be shown in the video in the most presentable and authentic manner in Instagram business videos.

• Using effective text

One of the best ways to promote your business through Instagram videos is by making use of texts. In the professional world, these texts are known as copies. These could be a bunch of words framed in a manner that they speak volumes about your company or your products. The copies must be as short as possible and also visible in the video. Most successful businesses use copies that are simple, short and effectively denote the true essence of the brand and their aim.

• Short and clear

To make your videos effective, the most important rule to remember is that it must be short and clear. The shots need to be edited and structured in a way such that the idea of the entire video creates a good call-to-action encouraging the viewers to enrol themselves for your service or want your product.

Search engines throughout the internet will offer you various sites that offer an online Instagram video editor that can help you to practise how to edit your videos and also structure it interestingly. The best sites for video editing are InVideo, Animoto, Biteable, and Kapwing.

• Instagram story videos

Apart from videos that viewers can see on their feed, Instagram story videos are also a compelling weapon for boosting business. These videos are in the aspect ratio 9:16. By incorporating various stickers, texts and links, you can create Instagram video stories which act as an add on to your other social media posts. This means that apart from usual feeds on the Instagram feed, you can create quick and short videos for your story and keep your audience engaged with you at all times.

• Collaborate with known faces

Collaborating with well-known people on Instagram has become quite popular among businesses. As viewers love to get an insight into what well-known faces think and do, you can create videos with experts, influencers or celebrities. The videos should feature well-known faces talking about the product or service by promoting the features and their loyalty towards your business. Collaboration with these people creates a halo-effect on your products and services that make the audience want your products or services with great enthusiasm.

• Don’t just sell

Gone are the days when video ads were all about selling the product or service. Especially in the case of Instagram business videos, the current trend of storytelling in the videos has helped businesses to increase sales rapidly. Videos that use storytelling have an effective and seamless process to create great call-to-actions. These videos generally are a part of digital campaigns that businesses create to sell a particular new product or service.

Finally, it’s necessary to keep your business videos easily understandable. Complicated storylines tend to bore the viewers or make them confused. Also, one of the most important things to keep in mind is to regularly post your videos which will keep your audience updated about your products or services.

InVideo is an excellent platform that allows you to create exceptional videos with the help of user-friendly tools. You can use these tools effortlessly to place your clips on the timeline and create a story in your video ad. Apart from Instagram, InVideo is the best youtube video maker in 2020 due to its easy to use interface.

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