The Process of Gaining quality customers through Online Marketing

The Idea of gaining customers online is more relevant today as we are all constrained to travel physically but can be accessed through the web. The latest statistics from GlobalwebIndex.com highlights that we have approximately 46-billion Internet users in the world today. This being the new digital marketplace the skill for a marketer would be to identify the right audience. The best way is to follow a framework around your digital marketing strategy. The process is simplified as follows:

The Process can be explained by splitting the user base into 5 categories:

1. Strangers - The general audience on the web. The complete set of people who browse the internet. They should be aware of a product or service from your organization. This can be done through blogs, right keywords, social media publishing, and so on. This is done to Attract the people from being a stranger to a Visitor.
2. Visitor - They are interested in your solution. But needs more details on the same. They have to be provided with more information on the specific solution through topics on the Landing page with specific Call-to-action buttons. With these actions we need to Convert the visitors into Leads.
3. Leads - They are genuine people who need a solution that you or your competition can provide. They need to be provided with targeted information based on their requirements. They have to be included in your organizational CRM process and provided with periodic information like whitepapers, case studies, best practices, and so on, specific to their requirements through Emails, Webinars, Online Meetings, and other mediums. Through this process we need to Close the leads to Customers.
4. Customers - They are your growth drivers. Always understand that we need to help our customers grow, through which we can also grow. This is an organic growth strategy. We need to take periodic feedbacks, provide extensive support, and increase their knowledge base for providing a Delightful experience for your customer. This will make them your promoter.
5. Promoter - They are your extended marketing team, with more credibility with the Stranger category of online users. They attract qualified leads from their network. As they are a live case study for the new leads, the confidence in your offering will be very high for a new prospect. The promoters will reduce the effort of an organization for customer acquisition.

The above cycle with make sure your organization with benefit in the long run by a successful engagement with your customer. This framework will guarantee a steady business from your existing customers and also attract good quality new prospects. A regular review of the process will keep the organization on the right track to success.

All the above activities can be done individually or by a professional digital marketing organization. If you ask me for a digital marketing organization, I would recommend an Indian professional team at Top web development company in India | Best website designing company

I am a Digital Marketing Consultant with 14+ years in sales and marking domain. I am a travel enthusiast and interested to explore new places. I love to Blog and create video and infographic content for my clients.