Essential Elements of a Line Sheet
Posted: May 28, 2020
Are you planning on creating a line sheet for your new upcoming collection? If you are, then you definitely would be wondering what information you need to put on the line sheet to make it exciting and engaging at the same time. Well, if you are a bit on the wrong track and don’t have a clear understanding of how to create a wholesale line sheet, then you are not alone.
All new designers and brand owners often tend to struggle through this process. As we have seen that a line sheet is a highly important tool for marketing your product line to the wholesale buyers; thus, you must get it right.
So, today in this article, we are going to be looking at the critical elements of a line sheet. Make sure to include them all in your line sheet to make a positive impact on the buyers. So let us go ahead and jump right into the elements.1. Your Brand Logo
First and foremost, you need to showcase your identity to the buyer, and what better way is there to do that then place your logo on the line sheet. You should create a header on your line sheet and add the logo in it to let the buyer know about your brand.
We advise that you place a colored, clear-cut, and easy to understand version of your logo so that the buyer doesn’t get confused about mixes it up with brands with a similar logo. Also, make sure to use the right size – nor too big nor too small.2. Contact Information
Nex in line are your contect details. You don’t need to have a separate portion for this. The best practice is to add your contact details below or next to your logo in the header section. Make sure to include your brand name, address, email, and a contact number so that the buyer can easily get in contact with you.
People often tend to mess up this part as it seems quite easy. But since it is easy thus, there are more chances of you making a mistake. So double-check the digits and the spellings to be sure that you are providing the right details to the buyers.3. Product Images
The product line! The most important and captivating elements on a line sheet are the product images. You must use colored and crisp pictures that are professionally edited. Your goal is to showcase your product in the best way possible to the buyer, so there is no room for mistakes here.
We suggest that you have all the images in the same size and resolution to form uniformity. To highlight your product, make sure to use white or neutral backgrounds that do justice to the actual product.4. Product Information
This is the next important element of a line sheet. The product images aren’t enough and won’t convince the buyer to purchase on their own. To support the images, you need to add in all the relevant product details such as;
- Product Name
- Item Number
- Variants – Sizes, Colors, Etc.
- Prince – Wholesale and Retail
- Minimum Order Quantity
Don’t go into complete details here – just the necessary ones! Stick to the purchase-related details and avoid including product related features. You don’t want to end up cluttering the entire section and leave the buyer muddled.5. Payment Terms and Refund Policies
You must mention the payment terms and refund policies in your line sheet. You want to give the buyer everything that he needs to know to purchase so that there is no time lost, which can lead to setbacks.
So mention the payment options that you have in place. Whether you provide a 30-60 day window or you need payment upfront. Also include the refund and cancellation policies because the fashion industry is quite competitive, and buyers can change their mind even after placing the order. Therefore, it is best to discuss all the detail upfront, so there is no trouble later.6. Shipping Details
Once the order is ready, you need to ship it to the buyer as well. Wholesale orders are huge; thus, you need a shipping partner to do the work for you if you don’t have your means of transport, or the buyer can pick up the order himself as well. But in both cases, you should discuss it beforehand.
It is best to mention who will cater to the shipping costs, will there be any in-transit insurance, who will be making the delivery and other delivery related information in this section. Make sure to keep them as precise yet defined as possible so that there is no element of doubt left.7. Trading Terms and Offers
Finally, the last element is the trading terms. In this portion, you need to mention things like minimum order requirements, any special discounts or offers that the buyer can avail, ‘non-compete area’ requirements, or any other information that you wish to include and feel like the buyer needs to understand before making the purchase.8. Order Form
It is best to include everything as compared to leaving stuff out for later discussions. So adding an order form to your line sheet helps you get the order right away instead of wasting time. Plus, it also makes it easy for the buyer to simply select and order without having to go through any lengthy ordering process.Final Words
It might seem like all these details make a booklet, but that is not the case. You can include everything on 2-3 pages, which is what an ideal line sheet consists of in general. Now that you know what you need to add in your wholesale line sheet, so simply collect the information and start creating right away.
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