Cues to implement effective ICO marketing strategies

Cryptocurrencies are the game changers of the business sphere and the decentralized market is widely evolving with every passing day. One of the most popular fundraising methods for companies and startups involved with cryptos, is ICO. ICO( Initial Coin Offering) is where companies are issued tokens that they sell to potential investors to raise capital for their businesses. The reason why ICOs are gaining all the traction is because they are unregulated, providing the opportunity for companies to raise capital much higher than their initial investment, and they do not have to pay back from what they raise through an ICO.

As the demand and popularity is alive and kicking for ICOs, you need to make sure to implement credible marketing strategies to promote, if you’re looking to create your own to sustain and shine through the competitors. Let’s take a brief look at some effective strategies.

Marketing strategies for ICO

• Comprehensive whitepaper

Whitepaper is the first and one of the crucial steps for your ICO. Your whitepaper should be drafted in detail, explaining everything the customer needs to know about your ICO, comprising the idea behind, benefits, solutions it offers, legal aspects etc. This will gain their trust towards your project and confidence to invest in.

• Intuitive website

Your website is the first thing the customers will look for, in your ICO. You have to create a website that is designed in a user-friendly way and is easily-navigable to drive the customers’ attention towards your ICO. It is also important that you hire a skilled team of digital marketing experts to promote your ICO website in social media and other digital platforms.

• Content Marketing

You can promote your ICO in several platforms through blogs, articles, forums etc which will educate and inform your customers about your ICO.

• SEO( Search Engine Optimization)

One of the best tools to bring your ICO on top among the wide-spread competitors, and bring in organic traffic is through Search Engine Optimization. You have to make sure to hire an experienced SEO agency to do it the right way for you.

• Pay-per-click

Google ads like adwords, or pay-per-click is the new trending way to grab customers’ attention towards your business. You could bring in traction for your ICO, using them.

• Social Media Marketing

Social media is one of the most effective tools for marketing. It has the ability to bring in attention from a wide-range of global customers. If you promote your ICO in the right way through platforms like Facebook, Twitter, Reddit etc., your ICO is sure to become viral in the market.

• Email Marketing and newsletters

You need to gather a set of potential investors for your ICO and can send them email blasts and newsletters, which will keep them updated and entitled to information and advancements in your project and gain their interest to stick with your project.

These are some of the most potential marketing strategies you can implement for the reach of your ICO among your target audience. To attain these, and more in the most effective way, the best option would be to hire a well experienced, top ICO marketing company. Such companies will have a team of market experts who will offer valuable solutions that will make sure your ICO is a hit in the market. Choose your company now, and make your ICO viral!

Immanuel Kant is Growth Hacker and Marketing Adviser for Small and Medium Business and Entrepreneurs to Help to Grow Their Business