9 Best B2B SEO Practices That Never Fail

The importance of SEO strategies is widely recognized, every business must design its strategies according to its business. B2B marketers prioritize SEO because it's a proven way to attract more visitors to your website and increase your brand visibility. On the other hand, SEO is already an effective tool to increase brand awareness, attract potential customers, manage your reputation and increase brand influence.

Different business models, industries, and target markets influence the site optimization method and require different SEO practices. A common mistake in the SEO market is to treat best search engine optimization practices as a rule for all businesses as if there is no difference between them. However, this is not right. Now let's analyze the differences between B2B and B2C SEO so you can plan your business strategy accordingly.

How B2B SEO Is Different From B2C

Generally, businesses can be divided into two categories: B2B or business-to-business (businesses that sell to other businesses) and B2C or business-to-consumer (businesses that sell to consumers). Selling to a business is very different from selling to consumers. Therefore, website optimization for selling a business is very different from website optimization for selling to consumers. This is where you need to learn b2b SEO and marketing strategies must be developed for each type of business.

As a B2C business, you can interact with consumers directly, who may or may not have specialized knowledge of your product or service. The goal here is to make potential customers feel comfortable and talk to them in a way that gently but surely encourages them to make a purchase.

In contrast, for B2B SEO, you need to understand your target audience first which is crucial to building a successful SEO strategy. Unlike customer audiences, B2B viewers may know more about the specific characteristics of your product or service. They are looking for specific features and in-depth details that can entice them to buy from you.

Step-By-Step Guide on How to Do B2B SEO

1. Buyers want personalized content

When researching keywords and creating content, it is important to take into account the needs of the customers. This means that your SEO team should design a content marketing strategy, focusing on the content directly related to the customer's problem. This can include collecting and analyzing data to better understand the target audience and their needs better.

2. Create well-structured landing pages

Theoretically, the more landing pages you create, the more chance you have to retrieve organic traffic. But don’t forget the importance of a well-structured landing page to increase conversions and generate leads. Create search-relevant landing pages for your audience and make sure they are of high quality. If your pages are not receiving a link or social share, check out the competitive search results for the words your pages rank for. Alternatively, you can conduct A/B Testing to determine the performance of the landing pages that generate more clicks. Are these pages receiving any links or shares? If so, what are your competitors offering that you are not?

3. Write high-quality content

Create content that can really educate or inform your audience about your product or service. Provide practical and useful tips and ideas to solve their problems. Contact your sales team to find out what product and industry questions prospects and customers are asking, and consider creating content that answers those questions.

When writing blog posts and articles, choose 1-2 keywords or phrases to ensure it matches with user content. Moreover, keep your content up-to-date by regularly posting content. This is one of the most important B2B SEO tips that gives two benefits:

• Increase in the click-through rate from users
• Improve search engine ranking of your website

4. Conduct keyword research

There are many ways to identify the right keywords for your B2B business, but you should focus on keywords that will produce results and can be used in regular practice. The key is not only to consider specific keywords but also focus on related topics or themes to create relevant content. This means you need to spend more time exploring your target audience, checking current search results to determine Google's understanding of the topic, and developing content that matches your ideas.

5. Stay updated with Google changes

SEO marketers can optimize content 24 hours a day, but eventually, Google will do what it wants. Sometimes Google doesn't show page tags the way you want. Enter the name of your company or product first, then break your keyword strategy and even display outdated information.

This way Google wants to ensure that the title and description of a page reflect the content of that page to provide a seamless user experience. So what can the marketers do? Make sure to stay updated with any recent changes made by Google and find out why.

6. Use natural language

With the transition to machine learning and voice search applications, adapting content strategies to natural language is becoming increasingly important. This is particularly important for online marketers, this means that the use of natural language in page layout and content is essential for SEO. The professional content writers at Royal Essay Writers also suggest to write simple and relevant content that addresses search queries. In other words, make sure to write the content for humans instead of the bots.

7. Optimize website design for mobile

Along with having a good website design, make sure your website is optimized for mobile devices. Therefore, creating a mobile-friendly website is essential for customers. Check your website on mobile devices (iPhone, Android, tablet, etc.) to see how the web page looks. Many website creation platforms have mobile browsing capabilities, so it is recommended that you check regularly when creating, updating or modifying a website. This is why factors such as font size, multimedia content, site structure and navigation, content loading time, and conversion optimization must be considered.

8. Provide technical reference

Make sure to have access to implement and check the technical elements required for SEO success. Make sure your site is easily searched by search engines. Duplicate content or the same exact content on too many pages on a website can cause page indexing issues. Make sure your Domain Name Service (DNS) settings are configured correctly. When you purchase a domain name from a host, the default settings are already configured for you. Your IT team can provide you with the best option for your web needs.

9. Protect your site

Although it is unclear whether the Google algorithm prefers HTTPS sites over unsafe HTTP sites, the company recently announced that web forms on HTTP pages will be marked as "unsafe," allowing viewers to leave your site. If you have not switched to HTTPS, your company should seriously consider doing so.

Conclusion

Although there are many SEO strategies and tips for B2B businesses, abovementioned are some of the most important ones. Make sure to create simple content for the readers and also stay up to date for Google algorithm changes to adopt. We hope you will never undermine the B2B SEO importance after reading this article.

An enthusiast reader and a creative writer, who loves to put emotions on a paper. Works as content marketing expert for Royal Essay Writers in UK. When not working, he enjoys watching Netlix or NBA.