A Brief Digest on 2014 SEO Trends

Some years before web masters could just pick a few keywords and invest all of their time after them to rank websites in popular search engines like Google. That’s it and that’s all! However, this isn’t the case today. Google keep a constant eye on the websites to ensure that they are free from plagiarism and black hat SEO practices. And Google algorithm updates have made this possible to a great extent. Most of the online marketers today have understood the importance of social media marketing in search engine optimization. Therefore they ensure to use such techniques in order to give their clients’ website a good online presence. For a better understanding of the recent SEO trends read on:

Shift to Content Marketing

Sudden shift to content marketing doesn’t really put SEO existence into question. In order to put a stop to spam works, Google has changed its rules. Well, this initiative has put an end to keyword stuffing. Obviously no one likes to look for contents that have been shuffled over and barely has appropriate information. Google’s Hummingbird update has proved to be a blessing for the web surfers. Focusing on the content first, this algorithm change has made sure that people get to read helpful contents. Therefore stress has been laid on producing quality content. High quality content doesn’t mean that it has to be filled with out-of-the-box words. A content can be simple and yet appealing. A writer just need to make sure that it is informative. Also, note that content need to be longer like of 1000 words. A short and compact text attracts more number of audiences.

Go mobile

As most smartphones users today look into their phones in order to find information on something, it is therefore important for the website owners to have their business site optimized for the mobile tools. There are several web masters who ensure to design webpage according to mobile sizes making them user-friendly. Having mobile website can help attracting a large number of audiences.

Social Media

Social networking sites in the last few years have become an essential platform for advertisement. Therefore, whether it is brand promotion or selling product and services it can be best done here. Online marketers thus promote social media marketing greatly. They believe social sites are the best place to make some good money. Customers openly give their reviews that automatically help the potential clients to make an informed decision. Both for businesses and audiences this is the one of the most lucrative platforms.

Link building plus Effective Branding

Though getting quality links has been one of the prime focuses of the webmasters, this technique sometimes have hurt business’ branding efforts. It is therefore essential to remember that link building as well as effective branding should complement each other. Submitting good PR in high quality sites is one of the significant ways of strengthening a company’s reputation.

If you are recently looking for a professional SEO service provider, ensure he or she is aware about the recent trends.

Have you been looking for SEO services? We offer social media marketing services at reasonable prices.

Searching for photocopier dealers? Visit us to lease photocopier at affordable prices today.