6 Things you should know about SEO

Did you know that search engines generate on average more than 50% of a website's traffic? Being well positioned in Google is no longer an option, it becomes a necessity!

YES, BUT WHY OPTIMIZE YOUR SEO

Because nearly 94% of Internet users do not go beyond the first page of Google results!

So, if your website is on the first page on a specific expression, be sure that you receive more clicks than your competitor who is on the second page for the same expression. Having more clicks automatically leads to more traffic on your site, which means more customers and therefore more money. Be aware that it is practically impossible to be visible in the natural results of search engines without having optimized your website.

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HERE ARE 10 TIPS TO PUT IN PLACE TO OPTIMIZE YOUR SEO

1. Choose your key words carefully

The optimization of your referencing requires the definition, beforehand, of a list of keywords or expressions on which you want to position yourself in the search engines. Choose your keywords according to your target and your objectives, these are the ones that define your activity. Therefore, you can use the Google Keyword Planner tool to discover the number of searches for a keyword and the different combinations of expressions related to it.

Once you have selected your keywords, you should use them in your content, titles, meta tags, urls... The goal is for Google to find that your site highlights one or more keywords.

2. Propose quality content

The quality of the content of your website is at the heart of SEO optimization. The content includes editable text, photos and videos for the Internet user. It must be indexed and "understood" by the robots to be well positioned on the results pages of the engines.

Make sure you offer unique and relevant content for your visitors as well to encourage them to come back to your pages. The motto is to write for users and search engines.

3. Prioritize your content

In a web page, titles and subtitles are indicated by h1, h2, h3, h4, h5 and h6 tags. Ranking and prioritizing content has two purposes: to help readers better understand what they are going to read and to tell Google what information is most important. An h1 title should therefore summarize the general topic of your page, while an h6 title is supposed to summarize a very detailed part of your topic. These tags allow you to bring a notion of value to each of your titles.4. External links

For Google, the popularity of a page allows to know its relevance. The more popular a page is, the more it will climb in search results. In order to improve your popularity index, you must have a maximum of quality external links pointing to your site. This is the offsite part of SEO. You should focus on the relevance and quality of the links pointing to your site rather than the number. Avoid links from dubious, little known sites or sites with illegal content.

4 Internal Linking

An important component of natural referencing, internal linking defines the way your pages are linked together. It is important for your visitors to make it easier for them to navigate from one page to another by inserting links to other pages on the site. It also makes it easier for Google's robots to index and analyze your web pages efficiently and quickly.

Internal linking therefore has a dual function: to improve your SEO and to enhance the user experience.

5. Optimize the URL of your pages

The content of the URLs of your pages is important for both the Internet users and the search engines. Indeed, this content allows you to describe the theme of your pages and thus indicate the keywords on which each page is optimized.

6. Meta title and meta description tags

Among all the criteria of Google's algorithm for SEO, the title tag is probably one of the most important. Each page has a title tag that must be filled out carefully. Having the right to only 60 characters for the title, it is better to go straight to the point by being concise and convincing. This is what the user will see first and this is what will make him want to click or not.

The meta description tag has less impact on your SEO, but remains a tag taken into account by Google and especially whose content is visible to the user. It represents the text found below the title on search results. Google displays a maximum of 160 characters for the description that must be selling! Insert your keywords and give

I'm Amolika Das a Seo Analyst and a content marketer from Bangalore. Read my latest blogs about Seo here.