Mobile A/B Testing Market | Competitive Insights and Growth Prospects 2020 to 2027

A/B test is a method of focused group testing. This test allows subjective questions for people such as design, colour, layout, image selection, and others. Mobile A/B testing is the method that uses A/B testing to examine different user experiences within the smartphone apps. App users are random pool of people with different app experiences. After the A/B testing, it is possible to predict with statistical confidence that which app will perform better in the market or which apps will lead to better revenue generation. Moreover, mobile A/B testing offers several benefits for companies such as improved content engagement, increasing sales, statistics-based decision, ease of analytics, and others. On the basis of type, the global mobile A/B testing market is segmented into single variable testing and multivariate testing (MVT).

Get Sample Copy Now : https://www.coherentmarketinsights.com/insight/request-sample/3730

Factors driving growth of the global mobile A/B testing market:

The increasing dependency of companies on smartphone apps for business is expected to drive the global mobile A/B testing market over the forecast period. For instance, according to Coherent Market Insights analysis, in 2018, India had around 487 million internet users and by 2023, India is expected to have 603.2 Mn internet users. This is expected to offer huge online business opportunities for the companies in the coming years. Moreover, increasing penetration of smartphones and internet, among population are shifting buying trends of consumers from buying from offline to online stores.

Key Players in the Global Mobile A/B Testing Market:

Key players operating in the market include Optimizely, Apptimize, Leanplum Inc., Mixpanel, Taplytics Inc., Adobe Inc., Monetate, Oracle Corporation, Vanity, Splitforce, Inc., QA Mentor, SPEC INDIA, DeviQA, Arsenaltech PVT LTD, and others.

Global Mobile A/B Testing Market: Taxonomy

On the basis of type, the global mobile A/B testing market is segmented into:

• Single Variable Testing
• Multivariate Testing (MVT)

On the basis of application, the global mobile A/B testing market is segmented into:

• Applications
• Web

On the basis of region, the global mobile A/B testing market is segmented into:

• North America
• Europe
• Asia Pacific
• Latin America
• Middle East
• Africa

However, high initial cost of mobile A/B testing implementation is expected to hamper the growth of the global mobile A/B testing market over the forecast period. To overcome this barrier, key players in the market are providing different purchasing options according to consumer’s needs and budgets. For instance, Apptimize, a U.S.-based A/B testing company introduced three planes for A/B testing which includes, standard, silver, and gold. These planes are according to consumers’ A/B testing needs and budget.

About Coherent Market Insights:

Coherent Market Insights is a prominent market research and consulting firm offering action-ready syndicated research reports, custom market analysis, consulting services, and competitive analysis through various recommendations related to emerging market trends, technologies, and potential absolute dollar opportunity.

Contact Us:

Name: Mr. Raj Shah

Phone: US 12067016702 / UK 4402081334027

Email: sales@coherentmarketinsights.com