Promoting your lifestyle goods business online – The crucial tips to follow

In an already dynamic, competitive, and crowded online business market, it might become complex to distinguish your brand from the rest! Every lifestyle brand should opt-in for smart business promotion tactics that will boost sales and brand value. The effective online brand promotion also helps your potential customers and others to know about your lifestyle goods, its uses, and the attractive discounts that you are offering. And in turn, they can become brand ambassadors for your brand as well, with social sharing and other tactics.

Today, lifestyle brands are continuously experimenting with smart and effective online business promotion tactics that will bring value for all the dollar spent. Some of the best online brand promotion tactics are as follows:

1. You can target your customers through social media ads for maximizing conversion rates

Interested customers might not get interested in buying a product, depending on what they saw on your website. When you opt-in for retargeting it becomes simpler to reach out to people who were planning to purchase your lifestyle goods through the reminder ads. If you use Facebook as your powerful social media platform, retarget the customers on your corporate website by establishing a Custom Audience with Facebook. Here the target Lookalike Audience can also increase your reach.

Check out whether they are making a purchasing decision or not! If it's getting delayed, you can provide a minimal discount after a week to urge them to act. You can also retarget those people who have canceled their shopping cart. It is a great way to boost sales, which you could have lost otherwise.

2. Make use of product demonstration videos

It is essential to let your customers know the exact way to use your product! For this, you can create informative product videos and share the same on your social media profile. For instance, if your lifestyle brand has neck gaiters from 4inbandana.com, you need to update your customers about how to use it. Product demonstration videos are useful.

You can create interesting short videos of five minutes duration. You can touch upon multiple pointers such as:

• The multiple benefits of a neck gaiter.
• The multiple ways you can use it.
• The best colors and design patterns of the season and highlight your products.
• Ways to clean, wash and maintain neck gaiters.

You can also ask if your customers want any questions answered about neck gaiters, and address the same in your videos. It will help your existing and potential customers to get a comprehensive view of the product and make a buying decision sooner or later.

3. You can also provide a giveaway on Instagram to maximize your brand community base and brand awareness

Most lifestyle good brands make use of Facebook and Instagram as their primary social media channels. If you are new to Instagram, plan a giveaway that you will function exclusively on Instagram. And to plan this correctly, you need to comment and mention the reasons as to why your customers should win your brand’s lifestyle product or the seasonal unique neck gaiter and tag three to four friends in their post. Most lifestyle brands today are resorting to Instagram giveaways as a daily feature. It's an intelligent way to promote your new products at the start of the month.

There’s a way to go about it! Ensure that you make use of the identifiable and beneficial hashtags for the giveaways. It would be best if you created a specialized hashtag unique to your product so that your audience identifies your brand with it. Soon you will find an increase in the total follower count and customer base.

4. Encourage testimonials and feedback

Today, customers purchase products online, depending on the testimonials and feedback they get to read! Make sure that you find out whether your customers are happy using the neck gaiter and other lifestyle goods they had purchased from your store. You can ask satisfied customers to share their shopping experience with you. And you can share these testimonials and feedback on your social media page and website as well. If you have a mobile or email marketing list, you can share the feedback and testimonials there. It will help potential customers to count on positive reviews and make a pending purchase. Also, when people get to read positive feedback about your brand, they have a favorable opinion about your brand. That aside, it also enhances your online reputation management initiatives.

5. Get connected with social influencers

Social influencers span across multiple verticals! If you want to promote your lifestyle brand, you can get in touch with a leading social influencer, who covers fashion and lifestyle segment. It will help you to get your brand promoted on their Instagram or Facebook page. Once a new set of online users know about your brand, it enhances your brand awareness and brand recall value.

Lifestyle brands need to get promoted differently as compared to other brands. You can opt-in for the guidelines mentioned above and leverage your brand promotion activities.

John is a Business Tech Analyst. He is very responsible towards his job. He loves to share his knowledge and experience with his friends and colleagues.