What is the Difference Between Shell Scheme and Space Only Stands?

For companies that showcase their products and services at trade shows, it's imperative to carve out a niche amongst the sea of businesses to capitalize upon an opportunity of gaining visibility. To this end, the need for being cognizant of the kind of space that has been provided is imperative. This ultimately means that one has to understand the kind of leverage provided by shell scheme booths or space only stands conversely. Understanding how one can utilize shell scheme panels or build something from the ground up is crucial for making or breaking your brand viewership at an exhibition viewing.

Hence to demystify these two for you, we shall discuss the basic differences between shell scheme booths and space only stands:

Let’s begin with understanding what exactly are shell scheme booths?

If you talk about it in a rudimentary manner, a shell scheme booth will generally have three modular walls which are then going to be filled up with panels known as shell scheme graphics, and the graphics are generally supported by a frame. The organisers will generally end up providing you with a fascia board, which is to be placed on top of your frame and will inform everyone about your company name. Apart from this, you might be provided with a carpet for the booth which will give you a space to design - which is like an empty set and all you have to do is decorate it.

Now talking about the lighting that is going to be provided - the lighting differs from exhibition to exhibition, along with other options like electric sockets, etc. Even though you might have extensive experience from attending various exhibitions, don’t consider anything to be a norm. You should look through the handbook provided by the organiser, to know about all the things that the organiser will provide along with the other things that can be procured at an extra cost - so that you are not caught short of any essentials for your booth. Apart from this, the best way to make your booth stand out is to get high-quality shell scheme graphic panels printed to give it the necessary branding impact. Additionally furniture, props, product displays, promotional material etc. can be placed to give your booth an inviting ambience to the attendees and make them want to engage with your brand.

When talking about shell scheme booths, there is little variation from booth to booth depending upon the kind of shell scheme graphics that are being used, the kind of decor being done and the floor space that is provided. On the other hand, space only stands, is where the real creativity lies and you have the opportunity to create something fantastic. As the name suggests, space only stands means that you are going to rent out only the floor space, and create from the ground up. Hence businesses that want to showcase their products with utmost flair, will take this opportunity to get bespoke stands built. Though admittedly so, the budget for space only stands needs to be much larger than a shell scheme booth, however for businesses for whom budget is not a constraint, opting for space only stands is the right way to really woo their audience and captivate them into engaging with their brand.

Compared to a shell scheme booth, where most of the decor depends upon the kind of shell scheme graphics you are using and it can be easily accomplished by using panels as well as boards, space only stands on the other hand give you the freedom to work independently and not be held back by any restrictions. Most businesses like to hire contractors, who design the set and take care of all the aspects that go into creating a customised stand and offers board printing for you. Having an idea about the kind of budget you want to shell out will help in making your dream come to life.

Thus, now that you know the basic difference between a shell scheme booth and space only stand, depending upon the kind of marketing budget you have, invest in an option that works best for you in order to enthral your attendees into engaging with your brand and helping you generate revenue.

Jennifer Smith is a marketing consultant at Board Printing Company, top-notch printing company in UK. She shares her knowledge and gives the edge you need to create truly memorable marketing materials for your brand.