CONTENT MARKETING FAQs
Posted: Jun 19, 2020
Being a content writer and digital marketing trainer, hearing a certain kind of question every time can be annoying. Hence, for this purpose here I am writing down a few questions I am asked every now and then.
If you have these similar doubts in you. Go through these questions and you will find the appropriate answers. Still, in doubt, you can comment down below -
#1. What exactly is Content Marketing?
Content marketing is a cost-effective method of educating your audiences about your products and services. If done right, it has the potential to bring your company the desired results. First, you write content on the topics that your audiences are interested in then, you market those articles in front of your audiences via the digital platforms used by your audiences.
#2. Do content marketing brings results for your business?
Of course, it brings you the desired results. But in order for that, you must stay consistent, provide your audiences with what they want, and use the right marketing channels to reach them. Also, keep a track of analytics and you will know what is working on your behalf and what's not.
#3. How to generate leads with your content?
Well, no-one is interested in what you provide. Everyone is looking for some insights that can solve their queries. For instance, you know your audiences are facing issues with fitness, weight loss, etc. So, here you can write blogs on fitness, weight loss tips, detox drinks, etc. And then you can give them links so that they can purchase capsules, tonics which can help them weight loss. Got my point?
But you started with understanding their problems, provide them knowledge and insights regarding the same. And then you promoted your products. That is how you will get leads for your business. Stay consistent.
#4. How to stand out from the competition through content writing?
Provide excellent customer service. Know the needs of your audiences then provide them with what they want. Understand them, engage with them, and be consistent.
#5. How can we make something that can go viral?
If you just wrote an article and expect it to go viral then it's wrong. You must have noticed it everything that goes viral have one reason in common, they always create something that people can resonate with whether positively or negatively. Think of Dhinchak Pooja, no-one liked her songs, but they criticized her that was the reason her video got millions of shares and comments.
That the secret of creating content that can go viral. People should resonate with it.
#6. Do social media and content go along with each other?
Of course, why not! When you are writing content, share the blog on your social media channels. So, your audiences can also relate and share your blogs. Social sites are always helpful for content writers. And you must make sure of the same every time.
So, these are some of the questions we are generally asked every now and then. Content writing is one of the top-paid digital marketing jobs. If you are having such doubts, go through these questions. Join the best digital marketing course in Delhi and kick-start your successful career as a content writer.
My name is Rupa Chaks. I am a content writer and social media strategist. I love writing :)