How To Launch YouTube Ads [Beginner’s Guide]

You have spent more weeks making the script, finding the deserving talent, capturing, and editing. The result will be a massive product or a dazzled brand video.

With all the golden time invested, you can’t only make the video appear on the homepage and share it on social media and expect someone to watch your video. If the content is to be great, it’s necessary to grab the attention of people towards your brand video. Working with a series of YouTube ads is one of the ways to grasp your targeted audience.

YouTube Advertising is unique than running a paid social campaign or PPC. There are certain constraints and more options for this network, and you want basic knowledge before running a paid campaign.

What’s New?

Google announced in January 2017 that it would make changes in Google Adwords, so it allows advertisers to receive more views for their videos on YouTube - especially in mobile phones where 50% of views come. It also made the most significant announcement that it drives you the target audience, depending on their Google searches.

Marketers can now target the exact people who search for the relevant products or services on Google searches. If the ad content is similar to viewer searches, then the viewers are likely to watch the entire ads or click on ads to the website.

When YouTube also targets the search history, it seems cost for the ads to target your audience more effectively.

Types of YouTube Ads:

There are three types of YouTube video paid ads that you can run on TrueView, Preroll, and Bumpers.

TrueView Ads:

It is the standard video type of paid ads on YouTube. Advertisers can only pay when people watch or click on the ad (Clicking the call-to-action button).

Advertisers of TrueView Ads only pay if the viewer watches the ad at least for 30 seconds or the entire ad video or if the viewer takes action (clicking call-to-action). YouTube requires that the skippable TrueView ads should be between 12 seconds to 6 minutes of video length. And also, non-skippable TrueView video ads should be between 15 - 20 seconds video length.

TrueView ads are of two types. There are:

Video Discovery Ads:

Video Discovery Ads previously named as In-Display Ads. It appears when people make a YouTube search. And these ads show up on the search result pages, related videos pages, and YouTube homepage.

The video discovery ads appear as a related video on YouTube in the right-hand sidebar. Once a viewer clicks on the video discovery ads, the result video page produces a right-hand column where companion video discovery ads appear.

In-Stream Ads:

In-Stream ads are the ads that run before a viewer watches the video on YouTube. Sometimes, Viewers can skip the ads after watching for 5 seconds.

Marketers will customize In-Stream ads with overlay texts & different CTAs. Some will customize it on the outer side of In-Stream ads, where you can find it in the top right corner on the YouTube page.

Pre Roll Ads:

Some In-Stream ads appear before, in between or after the main video, and these are non-skippable. They are called Pre Roll ads. It has a duration of 15 - 20 seconds.

These non-skippable ads which appear in between through a YouTube video should have 10 minutes or more longer duration.

Bumpers:

Bumpers are the shortest YouTube video paid ads that play 6 seconds before a viewer clicks the video to watch.

Bumper ads can’t reveal a good story about a thing in just 6 seconds, but they can surely create an eagerness to know briefly about the announcement.

Through these types of YouTube paid ads, you can accelerate more traffic to your videos & profiles, and thus if a viewer loves your content, you will receive a new subscriber. It will surprise you when seeing the benefits of buying YouTube subscribers.

How To Launch YouTube Ad Campaign:

If you created a great marketing video that you need to advertise on YouTube, it’s the time to make a video ad campaign. First, upload your video on YouTube.

You are ready to create a video ad campaign on YouTube now. Go to Google Adwords to set up a new ad campaign.

Campaign Type:

Click the "+ Campaign" option on the top right corner of the Google Adwords homepage and select the "video" option.

Campaign Name:

Enter your campaign name, and be sure that a video chose from the drop-down type menu.

Ad Format:

To view your marketing video in TrueView format, then select "In-Stream or video discovery ads." If you need to set bumper ads, then select the "bumper ads" option.

Budget:

Set the budget for your video ads per day. You can also choose a delivery method as standard or accelerated. If you select standard, your video ads will show evenly during the days, and if you choose accelerated, it gives you maximum views as soon as possible.

Networks:

It is the option to point out where your video ads need to show.

YouTube Search: Your video ad will appear in search results and appears on the YouTube homepage, video pages, and channel pages.

YouTube Videos: These are the TrueView ads that appear as in-stream ads or in-display ads. Through this option, you can select the type of video ads that need to perform front or midway of your videos.

You need to select different campaigns for YouTube videos and YouTube search. It helps to track better performance metrics on YouTube. These ads appear to the viewers for various activities and need different kinds of attention from the viewers, so it will be best to monitor the performance separately.

Locations:

Select the location where you should target the audience to watch your video ads. Also, you can exclude some locations where you don’t wish the audience to see your video ads.

Device, Language & Bidding:

Adwords help you with some features of OS, device, and languages for advanced targeting of the audience. It is especially suited for mobile ads, and there is a featured option to vary your bid depending on if video ads are shown to someone’s mobile phone.

Advanced Setting:

With this, you can select your start and end dates for your video ad campaign. And also, set a custom schedule for when to appear in your video ads, and you can limit daily views and impressions for users. It helps you to get more benefits for your ad spend.

Creating Video Ad Creative:

Name your ad group and insert the YouTube link for the video you need to run the ad. And select whether your ad to run as In-display ads or In-Stream ads. Give titles and descriptions.

Bidding:

Then you can fix the value for every view, which you can plan the number of views that your video may receive.

Targeting:

Finally, you can range the audience to show up your video ads - including age, location, gender, and parental status. You can also target the audience with their activities.

Link Your Account:

You need to link your YouTube account with Google Adwords. Finally, click "Finish" to run your video ad campaign.

Victoria Daniel is a social media expert and writer who is working at PixelGroovy.com. She is a regular contributor to well established IOT blogs and she has been into Internet Marketing for two years.