India Sugarcane Harvesters Market Present Scenario, User Demand, Growth Analysis, Benefits

The India sugarcane harvester market size is expected to reach USD 350.04 Million by 2026 according to a new study by Polaris Market Research. The report "India Sugarcane Harvesters Market Share, Size, Trends, Industry Analysis Report By Type (Chopper Harvester, Whole Stalk Harvester), By Swath Width (Single Row, Multiple Row); By Product (Self- Propelled, Tractor Mounted), By Ownership (Owned, Leased/Hired), By Regions, Segments & Forecast, 2020 – 2026" gives a detailed insight into current market dynamics and provides analysis on future market growth.

India sugarcane harvester market is projected to witness a significant growth over the forecast period. Introduction of advanced machinery modified to suit Indian soil conditions is a major market driver. For example, to ensure unhindered visibility for the machine operator to ensure efficient performance, products having AC and dust proof cabins have been developed which integrate all the latest technologies to provide high comfort to the machine operator. Such trend of eliminating drawbacks has benefitted the overall market growth.

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Regional governments have also taken steps to boost the setting up of Custom Hiring Service Centers to boost the usage of sophisticated farm equipment such as mechanized sugarcane harvesters. The government has expressed interest and issued directives in the setting up of 164 hobli level (village level) centers across 64 districts. For the year 2018-2019, the department of agriculture has already started the process to establish 310 custom hiring centers for the year 2018 to 2019 and has already sought budgetary provisions for the same. Maharashtra Government has also taken special and concentrated efforts to boost the usage of mechanized sugarcane harvesters in the state.

High cost is the only challenge posed by market participants. This factor is considerably restraining the overall market growth. On an average, these machines in India costs around INR 85 lakhs to INR 1.4 crore which is not affordable to a majority of sugarcane farmers across the country. However, development of indigenous products having low cost is expected to fuel the market growth.

Companies such as John Deere have introduced novel technologies in the market which are benefitting both the farmer and sugar factories alike. One such technology is the harvest monitor technology introduced by John Deere. The technology aids to gather and analyze information pertaining to harvest such as amount that has been harvested, percentage of trash, fuel consumption, and the overall productivity. This data is particularly useful to calculate the overall efficiency. The technology also helps to make informed decisions regarding water management, layout of crops, chemical usage among others.

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Mechanical harvesters are proving to be a good solution to both farmers as well as sugar factories. If the overall labor requirement for sugarcane cultivation is considered, harvesting constitutes a large share. The job is tedious, requires great energy and is characterized by low pay thus resulting in labor shortage. However, this shortage of labor can be successfully bypassed by using these machines. Sugarcane factories particularly in West India have taken advantage of this scenario.

The India sugarcane harvester industry is highly consolidated and a majority of market share is occupied by three market participants namely, New Holland Fiat (India) Pvt. Ltd. (CNHI), Tirth Agro Technology Private Limited, and Deere & Company (John Deere India Pvt. Ltd.). The industry is characterized by high barriers to entry due to the huge initial capital investment required.

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