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How to write good texts
Posted: Jun 27, 2020
Copywriting is convenient because you can work from home as long as there is a computer, internet and a minimum of distractions. But to earn enough money not only for a diet of one doshirak a day, you need to constantly improve the level of skill.To make your life easier and get rid of walking on rakes, tell about the most frequent, almost "childish" mistakes and mistakes copywriters, preventing you from writing a good text.
Literacy
The fewer misprints and inconsistencies in the text, the easier it is to read and understand. It is logical to assume that a freelancer will get more money for essay writing services quality text. Unfortunately, judging by the work on text exchanges, "a competent copywriter" is an oxymoron. I have met many people who are genuinely convinced of their infallibility. They call the imperfections "author's style" or "assumptions". It's actually nonsense and a reluctance to admit to being imperfect. It's a stance that prevents development. What should be done in the first place? Take the textbook of the great and mighty and reread it. What you learned in school has probably been forgotten, and this is the necessary knowledge.
Consistency
One of the most common problems for beginner copywriters is connection failure. Sometimes it comes to absurdity when not only individual phrases, but whole paragraphs lose their meaning.
You don't have to go far for samples. Just look at the articles of the Yandex platform. Zen. Poor quality content is just stuck there! For example, the authors of the site "Bad Android", which regularly appears in the Zen ribbon, do not bother to check even the headlines, so that the written thing is read and understood easily, it is enough to read your work thoughtfully before publication or delivery to the customer, asking the questions "what?" and "how much?" after each paragraph.
Tautology
Pleonasms and tautology are related phenomena. The former add excess meaning to the text, the latter literally copy. When you see a lot of "you" in one paragraph, a lot of synonyms are tautologies that need to be destroyed.
I here threw a link to the site construction firms, which turned out to be a collection of all the sins of copywriter, tautology including:
To look for synonyms to the phrase "only the best" (only - pleonism, by the way) freelancer was lazy, it turned out hackwork.
Spelling and punctuation
A common problem is spelling errors and misunderstanding of where to put commas, dashes, dots and other punctuation marks.How to get rid of this disease? The Russian textbook will certainly give invaluable knowledge, but the brain will not put it in the right place. Printing, constantly thinking about the rules is still a pleasure. There is only one guaranteed way to learn to feel the mistakes - you need to read quality literature.You need to read a text that is guaranteed to be proofread by a proofreader. I was lucky - in my childhood I absorbed a lot of quality translations of foreign fiction. Harry Garrison, Isaac Azimov, Robert Shekley, Arthur Clarke, Ray Bradbury and other fiction writers not only taught me the ability to think wide, but also instilled good taste.Find your favorite art genres and read all your free time
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