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Top 6 trends that the best digital marketing agency is following in 2020

Author: Debesh Jha
by Debesh Jha
Posted: Jun 29, 2020

With the increasing number of digital marketing agencies in Bangalore, India, competition is getting tougher day by day. No matter how big, small or productive your agency is, the key to stand out of the rest is to be at the forefront of innovation. And you cannot ignore the trends going vogue these days. That’s why it’s important to know about the trends that the best digital marketing agency is following in 2020 to bring a huge positive impact on their business and services. Read on to discover what's trending.

  • Most agencies believe in getting involved rather than left behind

As things moving faster in the digital marketing world, AI technology, video, voice search, and interactive content are among the most prominent trends that digital agencies in India are following. This is no time for a business to stand still, as the younger demographics and more tech-savvy consumers today want brands to connect with them in new and exciting ways making their journey easier and more enjoyable. And being one of the leading digital agencies, if you decide to stick to the older versions, then you may have to lose what you have gained so far.

  • Hashtags and Emojis are becoming more effective

Digital advertising has become rife with hashtags and emojis. They have become a staple of social ads. According to research, emojis garner at least 25 % more audience engagement on Twitter and nearly 60% on Facebook.

  • Shifting from brand awareness to brand affinity is the new trend

Digital marketing agencies in India have been focusing on increasing the number of people who know their brand or offering. Focusing on building awareness seems like a logical goal to help them reach their audiences. And why not? Buyers today are likely to choose to purchase from companies they can relate and connect with which ultimately leads to trust- a necessary component of digital sales. Marketing with brand awareness in mind focuses only on audiences who do not know your brand. Whereas marketing with brand affinity in mind focuses on building emotional connections between your existing customers around shared values. Thus, most digital companies these days believe in focusing on their existing customers and making them promoters.

  • Most Brands use private messaging apps to connect directly

Many digital marketing agencies have shifted their focus on how to better use private messaging apps. Smartphone apps like WhatsApp, WeChat have already gained massive popularity. Instead of using emails, cutting edge agencies are adopting the use of private apps as well as private messaging groups to connect directly with customers.

  • Augmented virtual reality has become a vital tool

Augmented virtual reality is one of the best digital marketing agency trends being looked to that allows brands to provide customers with unique experiences. With just one click of a button, this tool helps agencies to drive sales and enhances the brand value.

  • Use of Conversational marketing has increased

Digital marketing agency trends continue to serve up Artificial Intelligence as one of the best technologies for businesses, bringing together rapid consumer adoption of smart speakers and innovation in search query processing, conversational interfaces and messaging. In today’s marketing, potential clients are mostly engaged on a deeper level that gives them a meaningful message. Hiring an individual to monitor and communicate with visitors on your website can be expensive, thus most digital agencies prefer Artificial intelligence chatbots service that lets businesses personalize their consumers’ experience. It saves costs by answering common questions on a company’s behalf by using verbal interactions or via chat windows. Due to this, customers tend to appreciate the personalized service and getting their questions answered quickly.

Digital marketing agency trends continue to adapt to the latest technology each new time. Before hiring a digital expert or consultant, it’s important to know what to ask them. Omgdigi is one such best digital marketing agency in Bangalore that can help strategically define your business goals and provide a better path to achieving growth. Just can’t believe it? Schedule a consultation call with them. They will be right there helping you achieve quality traffic, and quality leads despite this pandemic.

About the Author

Digital marketing enthusiastic with knowledge of almost all niches, apart from writing I love to spend time alone binge watching tech series and talks. Website: https://jengapgw.io/

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Author: Debesh Jha

Debesh Jha

Member since: Aug 21, 2019
Published articles: 6

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