Marketing Automation Campaign to boost Multi Vendor Shopping Cart Script conversions

Once upon a time, If a consumer comes to brick and mortar store for buying, then the salesman shows too many choices to them. If the consumer come for looking a dress, then the salesman were more likely to make a sale by showing him a rack of dresses. Multi Vendor Shopping Cart Script shows goods from all categories such as books, television, home appliances, mobile phone, laptop, printer, apparels and groceries in online since last decade. Consumer has more time for deciding the onlinepurchase.

Automation of marketing campaigns give ability to marketplace operator for showing good products to customers in needy time. Today’s consumer has a short attention span. This is especially true for email marketing. An average consumer spends less than 3 seconds for deciding an e-mail gets read or not. Personalized messages have the greater the chance to catch the customer eyes while he scroll in their web browser. The campaign doesn’t stop to add the target consumer name in the subject line of mail. Marketing campaign is prepared by evaluating the browsing history of users and their purchasing pattern.

Exit Interview: In the retail shop, the consumer sees many goods and salesman explains its features. If a customer left the shop without any purchase, then the senior sales person or sales manager will conduct an exit interview. In the same way, if a visitor tries to leave the website, an automated pop-up will be triggered to stop him and ask some questions to change their mindset towards sales.

Purchase reminder: If a consumer sees mail in his inbox, then they will think to purchase. We all feel special on our birthday, and we remember anyone who gave us a gift. Business operator should fix a workflow based on customer’s browsing or purchasing track record which help him with a surprise gift for maximum results. If the business operator don’t have the customer’s birthday information, an anniversary celebration e-mail is a great alternative. If the shopping cart test the birthday automated marketing campaign with celebrities and it works for particular audiences and then scale this tactic to increase the number of conversions.

Shopping workflow: Every customer has unique thoughts about the purchase. Business operator of the marketplace website should use different workflow for giving happy purchase experience. Workflow should connect the products with people's heart. If he struggles, marketing automation campaign will help him. Effective inventory management, error-free accounting, replenishing supplies, order fulfillment, capture leads using CRM tools, welcome mail, and mail alerts for an abandoned cart are essential activities for optimizing the shopping workflow.

PPC Campaign: The entrepreneur could provide unique experience by creating a unique landing page for pay-per-click campaign. When the landing page and workflow directly relate to the advertisement, there will be a natural flow of discussion between multi vendor shopping cart script and the consumer. If possible, the entrepreneur should include an exclusive coupon or freebie for each workflow and see the changes in conversion rates. Automation of marketing campaigns give a state-of-art strategies to turn the consumer into a loyal customer.

Am working as a Technical Consultant @ Kopa Gloabl Technologies.