App Store Optimization (ASO) & Its Benefits for Your Mobile App & Business Growth

If you run an online business and recently moved from your mobile website to an app for your business, then you are in the right direction. With the growing uses of mobile devices, mobile apps are the best way to reach out to your potential consumers. Mobile apps are well-optimized for mobile devices for a seamless and friendly user experience that helps your business grow faster. But, getting your mobile apps developed and uploaded to all the major app stores is not enough. You need to find the strategies to encourage users to download your app and retain them on their devices.

When it comes to promoting your mobile app, there are many ways like blogging, social media, and paid advertising to let people know about your app. These tactics are effective in their own way, but nothing is as effective as to increase your organic reach in app store search results to bring the targeted customers for your business. This is where App Store Optimization (ASO) comes into the picture that focuses on different factors to increase the organic reach of your app in the app store to increase the number of downloads.

What is App Store Optimization (ASO)?

App Store Optimization is the process of improving your app’s rank, discoverability, and visibility in major app stores. It helps you improve the ranking of your app in search results within the app store so that when a user searches for similar apps to yours for relevant keywords, your app appears in the top results to increase the chances of organic download. ASO works in a similar way as SEO (search engine optimization) does for websites to rank them higher in search engine result pages.

Your app’s ranking in an app store depends on many factors including relevant keywords, screenshots, reviews, ratings, app-usage, number of downloads, and many more. An ASO company in India can help you work on these factors for your app that will be beneficial for your business growth.

Benefits of ASO

ASO can be very beneficial when it comes to your mobile app marketing to reach out to more potential users through organic results. It can help you in many ways and some of the most common benefits are:

Increase your app’s discoverability and visibility in app sores: As most people search and find apps through search results in the app store, you need to be at the top to increase your chances of getting engagement. It is very crucial for encouraging potential users to download your mobile app. ASO helps you optimize your app on different factors to improve its discoverability and visibility in app sores for more and more organic reach.

Reach out to the targeted audience: Just like search engine optimization, keyword research & targeting the most relevant keywords for your app is an important part of ASO. Targeting the right keywords helps you get your app in front of relevant users who are looking for similar kinds of app. ASO services also help you with the appropriate category, description, and screenshots to explain well what your app does to encourage the targeted users to download your app.

Increase organic downloads: With better visibility in search results and targeting the right audience for your app through relevant keywords increase the number of organic downloads that cost you absolutely nothing!

Increase your revenue: The more and more users using your app help you generate more revenue and profit through different monetization methods. If your mobile app is content-based, you can monetize it with ads, subscriptions, in-app purchases, etc to convert your engagements into earning. If you are a service or product-based business, the more users interacting with your business means more sales and conversions. ASO helps you generate more revenue by increasing your user base.

It is always a great idea to develop a mobile app for your business to engage with your potential users seamlessly. A mobile app development company in India can help you develop your mobile application for Android and iOS for your business. Once the initial development is done and your app is live in the major app stores, it’s time for ASO to increase your app visibility in the app store’s search results. You can hire an ASO company in India for expert mobile app optimization services. An ASO company can help you work on your mobile app marketing strategies to increase your user base.

I am Devendra Kumar, by profession Guest Blogger at leading Digital marketing company, Media Search Group.