Tips For Creating A Successful Logo

Before you start sketching, it is important to be clear about the message that the logo could convey. It is best to write down what the logo will express as a logo is long-term. You should also be aware that there is no recipe for the ideal logo. But it is possible to increase the chances of a successful logo with the help of a few tips.

Here are our tips, which we worked out together with The Designs Zone.

1. Be sure about the name

You can only start designing a company logo when the name of the company is known. If you are still looking, it makes sense to think about what the product or company should embody. So you should leave yourself room for expansion or further alignments. With the name "Tables & Chairs" the operator will have a hard time expanding his business with lamps, sofas, or other furniture.

The name has an effect on the logo. If the company is a jewelry based business, one would probably choose a rather noble serif font to create a logo. For a delivery company, the logo would probably contain graphics, for example, a lightning bolt.

2. Get an overview of company logos

"Copy good artists, steal great artists" We prefer not to take Pablo Picasso too seriously, because one shouldn't go that far with creating a logo. However, considering other projects should lead to developing your own ideas and not copying them.

Do the competitors use rather massive and clear forms, conservative graphics, or rather stylish illustrations and fonts? It's best to think about it and plan how the logo design can differentiate it from the competition.

3. Focus on the core message of the logo

The decision about what exactly will be communicated about the project is in the foreground. Does the core message have a personality? Is it serious or happy? What makes it unique in relation to the competition? Above all, it makes sense to focus on the target group! For which target group should a logo be created? All of these questions are at the core of a good logo design.

4. Stay simple and functional

The logo must not get lost in small subtleties but must be able to be used in a variety of ways because it must have the same effect on a business card as on a football team's jersey. To be able to design a good logo of your own, it is advantageous to familiarize yourself with the use of graphics programs. It is also very important to remember that the logo also works in black and white.

5. Illustrate the main advantage of the company with its own logo

The best logos convey a direct impression as a picture or graphic, less through the words. The logo conveys the advantage of the brand "super-fast printing service". A flash could be used to visually convey speed and accuracy.

6. Do not use clip arts for logo design

As tempting as it may be, always avoid clip art. Not only do they look cheap, but they can also be copied very easily. So the logo would lose its uniqueness.

7. Don't follow trends blindly

If you want to redesign an old logo, you should avoid snapping up any current trend and incorporating it. You may only confuse existing customers if you become totally unfaithful to the old style. It is better to plan a logo that you can be loyal to for ten to twenty years - that would also be the main criterion for a good logo design. If you want to adapt a logo, you do it in a discreet way and so that the original message of the logo remains.

8. Pay attention to the color choice

One thing that is often neglected is the effect of color choice on later costs. Designing a logo in five colors may look a lot nicer than one with three colors, but these five colors have to be paid for each time you print. You should reduce the entire rainbow to a maximum of three colors and ask yourself whether all colors are really necessary and what effect certain colors of the design should achieve.

Your logo is literally the identity of your company so put in a lot of thought before you choose one.

SOURCE: https://www.thedesignszone.com/

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