Plant-based Protein Market - Insights on Strategies of Key Players

The report "Plant-based Protein Market by Type (Isolates, Concentrates, Protein Flour), Application (Protein Beverages, Dairy Alternatives, Meat Alternatives, Protein Bars, Processed Meat, Poultry & Seafood, Bakery Product), Source, and Region - Global Forecast to 2025", is estimated at USD 18.5 billion in 2019 and is projected to grow at a CAGR of 14.0% from 2019 to 2025, to reach USD 40.6 billion by 2025. Public awareness regarding the increase in obesity levels due to unhealthy food consumption that includes packaged food, fast food, carbonated beverages, cold drinks, and excess consumption of animal meat has led to the demand for plant-based protein products such as protein beverages, protein bars, meat alternatives, and dairy alternatives, thereby driving plant-based food & beverage manufacturers to develop plant protein-based products.

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The pea segment is projected to be the fastest-growing in the plant-based protein market during the forecast period.

Pea protein is gaining popularity among plant-based protein manufacturers at a global level owing to its high protein content, and health benefits offered such as reduced cholesterol and lower blood pressure. Pea, as a source for plant-based protein products, is used in a wide range of food applications that include meat alternatives, beverages, snacks, bakery products, meat applications, and nutritional supplements. Pea offers characteristic advantages of emulsion, process & extrusion stability. It adds texture, taste, and mouthfeel to a variety of food applications, hence experiencing huge demand. Also, the market is driven by the rising demand for plant-based meat and healthy food products. A significant increase in the usage of pea as a key ingredient is being noticed in the plant-based meat industry.

Drivers

• Rise in Trend of Health and Sustainability
• Innovations in Terms of Integrating Plant-Based Proteins With Meat and Poultry Products
• Increase in Cases of Lactose Intolerance and Milk Allergies
• Growth in Investments in Plant-Based Food Businesses
• Social Media Trends to Sway More Consumers Toward Plant-Based Proteins

Restraints

• Allergies Associated With Plant-Based Protein Sources Such as Soy and Wheat

Opportunities

• Constant Rise in Demand for Food With Organic Ingredients
• Immense Opportunity in the Need for Alternative Solutions to Meet the Increasing Meat Demand

Challenges

• Increase in Production of and Adulteration With Genetically Modified (GM) Soybean
• Unpleasant Flavor of Soy Products

The nutrition supplements segment is projected to record the fastest growth during the forecast period.

Plant-based proteins are beneficial for weight loss, in addition to providing the building blocks for healthy muscles and tissues. The application of plant-based proteins as nutritional supplements is attributed to their high amino acid profile. Plant-based proteins tend to be lower in calories and fat than animal proteins but higher in fiber and essential nutrients. For instance, pea protein is allergen-free, provides iron, helps in muscle recovery, and helps to regulate blood sugar and insulin effect to prevent body fat storage potentially. Thus, pea protein is emerging as a key ingredient in manufacturing nutritional supplements and is growing at the highest CAGR.

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The North American region is projected to account for the largest market share during the forecast period.

The North American market for plant-based proteins is the largest due to the increasing awareness for healthy food ingredients and the trend of weight management among consumers. Plant-based proteins are highly versatile and can be used in applications such as meat analogs and meat extenders. According to research conducted by key players in the market and government surveys, it has been recorded that consumers are demanding meat alternatives to reduce their meat consumption. This trend is expected to drive industry growth in the near future.

This report includes a study of marketing and development strategies along with the product portfolios of leading companies in the plant-based protein market. It includes the profiles of leading companies such as ADM (US), DuPont Danisco (US), Ingredion Inc. (US), Burcon NutraScience Corp. (Canada), Axiom Foods (US), and The Scoular Company (US).

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