Top advantages of having Blogs on your website

When you want to be an internet marketer, the most important thing is to build up your branding so you become well known as an authority or leader in your industry. Your local SEO Company on the Gold Coast can help you do this in a cost-effective way. There are several other ways of doing this, if you have an unlimited budget you can saturate the market with your branding, so soon you and your brand will become a household name or pay for advertising to get your website on the first page of the search engine rankings. The problem with both these methods is as soon as you stop paying your coverage soon disappears and people soon look elsewhere.

Blogs provide one of the most effective methods of getting your brand and your business recognized. The following are some of the top advantages of blogging for your business:

A Serious Business Tool

Blogging is now a very serious business tool and is used by thousands of businesses to get noticed, sell services and products.

When you consider that there are well over a billion current websites on the internet with new ones being added every second, that is a serious amount of content, how do you expect to be noticed without doing something that attracts people’s attention?

Blogging done properly is a great way to get peoples attention and become noticed. The fact is that CONTENT MATERS and CONTENT IS KING.

Yes we have all heard that before, but it’s the type of content and that matters. It must be:

• Highly Relevant, to the search words or keywords (keyword phrases) used in the search
• Original content, not just a rehash of other content
• Value for the time a visitor spends on your site
• Informative information that is useful to the visitor
• Educational, people read blogs to learn something of value
• Entertaining viewers want to be entertained, not bored
• Enlightening, visitors want to see or read something new
• Inspiring visitors want to be inspired to do things or get things

It used to be that words were the foundation of the internet, but now audio video is taking over, so blogging is now changing along with people’s preferences and becoming more visual. But the basic blog is still here for the long run and lasts a long time.

If you want to attract visitors, useful well composed interesting content is vital. No matter how good your services or products are without a good way of attracting customer you will not be found. The key to successful long term marketing is a strategy incorporating SEO Gold Coast and based around attracting people by giving them what they want and need.

Using blogs fills your website with useful customer attracting content which gives them a reason to visit and revisit you again and again. Give them blogs that relate to what’s happening in your area and things that closely relate and are relevant to your targeted customer’s desires and needs. Good blogging can help to set you up as an industry leader and give your brand a reputation that people trust, so they are them much more likely to become your customers.

Web optimization or Search Engine Optimization is tied in with making a site and substance so that it appears in online pursuits since it follows the rules or best practices as laid out by Google the biggest internet searcher. There are numerous features to SEO, a portion of the significant regions are giving unique, high worth, pertinent substance, having a quick stacking easy to use site and legitimate site structure and numerous others.

Straight Up Digital is an online marketing agency offering Web Design, SEO service on the Gold Coast.