5 Basic WordPress Site Analytics You Should Be Tracking

With increasing competition, building a website isn't enough. You must be tracking analytics for your WordPress website to measure what tactics are working and which ones aren't, in order to make more informed decisions. You can use several behavior-tracking tools and platforms that give you valuable insights into how well your website is performing at the moment.

Besides, a lot of businesses also prefer hiring professionals like WPPals for WordPress support to guide them and help their website work at its best.

Here are the five most basic WordPress website analytics that are incredibly important and critical so you need to keep tracking them consistently.

Page Views Per Session

Every time someone loads one of your web pages, it counts as a page view and a session is the total time a visitor spends on your website in its entirety. This analytics can be very beneficial as it tells how your visitors are interacting with your site. For example, if your analytics tell you that majority of your visitors spend all of their time on your blog section. This tells you that your blog posts are engaging and they are accessible to the audience. But, it also says that your posts and CTAs are not converting.

This is how, this metric helps you identify your website strengths and weakness to make more informed decisions.

Bounce Rate

The bounce rate tells you how often your website visitors come to a page and quickly leave without further interacting with your content. Based on a study by RocketFuel, the average bounce rate for a website is 45%. It means that rate below this would be a sign that your site is performing very well and a higher rate would mean there is room for improvement. A high bounce rate can mean issues with your sitemap or navigation and placement of CTAs. This metrics helps you identify that you need to revise your strategy.

New Visitors

As a WordPress website owner, you preferably would want a constant footfall of new users. This metric is an estimate of total website visitors that are coming to your site for the first time in a given period. This analytics help you understand how well your SEO efforts and social media strategy is working and what is not working. If you think your current strategy is working well then you can even continue using same tactics to engage new visitors.

Sources For Your Incoming Traffic

This analytics for your WordPress site tells you where your visitors are coming from and when and where they land on your website. This metric helps you figure how different sources of incoming traffic are performing like search engine (organic), social media, landing page, or some other source. This will help you improve sources that are under performing and continue with strategies that are performing well. This information can be very helpful in redesigning your marketing strategy.

Lead Generation Costs

Another important thing you should be tracking for your WordPress site is lead generation costs. It tells you show much it costs your business to convert a single visitor. One of the common ways businesses measure the lead generation cost is by consider the total clicks on their Google ads versus how much they pay per click. If you use Google analytics, you may also be able to get more insights into your website performance against the goals you set. This metric indicates how well you overall business is performing in the digital world instead of just the website.

Conclusion

Ensuring that your website’s performance is at its most optimal level is critical for every business owner. In this digital age, the success of your website can completely change your overall standing. Hence, make sure you effectively track performance of your WordPress site and if you feel the need, consult professionals like WPPals for support.

Jane Collen is a creative content writer and digital marketer at TekRevol. She works closely with B2C and B2B businesses providing blog writing, video script writing, ghostwriting, copywriting and social media marketing services.